The team here at Motivforce Marketing & Incentives don’t just create B2B loyalty programs – they re-engineer them. They are perfectionists. Experts. Continuously researching and analysing behavioural patterns and their effects on loyalty. Always looking to push the boundaries of loyalty. It is this innovative, passionate and ground-breaking research that drives them to re-engineer B2B loyalty programs, e-learning and engagement programs like no one else.
Motivforce boasts the best brains in the B2B loyalty marketing business. Only a handful of people in the world have a PhD in Loyalty Marketing – and three of them work for us. Not only does our global team include leading academics that are ahead of the curve when it comes to understanding behaviours that drive loyalty and engagement. Our people are also leaders in program management, dynamic delivery, creative design, communications, rewards fulfilment and incentive travel. We are the multi-award winning, innovative global agency at the forefront of B2B loyalty marketing.
Motivforce is the only global agency pushing the boundaries of B2B loyalty by fusing research and development, strategic design, e-learning, technology, gamification, rewards and incentive travel to create compellingly different programs.
Our PhD experts are constantly researching loyalty behaviour to develop the next generation of B2B programs. Our R&D team is particularly skilled in designing e-learning tools and techniques to drive channel partner engagement, build their product knowledge and selling skills. Our research demonstrates the direct correlation between channel partner participants’ knowledge and selling efficacy, meaning our programs generate impressive business results for our clients.
All too often companies rush to launch a loyalty program without thinking through their objectives. Or they merely copy what their competitors are doing. Not so, at Motivforce. We work closely with our clients to get them thinking about their objectives – we identify the behaviours our clients would like to affect among their channel sales, what the ‘picture of success’ should look like; then we work back from that to creatively design the right B2B loyalty program that will deliver the right outcomes.
Our programs use multiple media channels, bespoke designed portals, mobile communications and business friendly applications. Customised e-learning modules are created and published by our in-house R&D specialists for each client’s program to drive channel partners’ educational behaviour. We fuse online learning with inventive gamification techniques and social loyalty to generate even greater results.
Everyone talks about ‘big data’, but at Motivforce, our high level PhD analytics set us apart, allowing us to understand the connection between individual program participants’ motivational triggers, skills development and sales efficacy. Analytical models and propensity matching enable us to continually evolve programs in real-time, create targeted incentives and bespoke communications to ensure ROI.
We also manage the rewards fulfillment process in-house. Participants can redeem their loyalty program points for a range of options, depending on each client’s budget. This includes Motivforce’s extensive online merchandise catalogue, or our MMI branded Mastercard gift cards.
Our people are passionate about travel and have run bespoke incentive travel trips on 6 of the 7 continents. From an exclusive silver service lunch on the Great Wall of China to a trip involving five African countries in one day. They are passionate experts in planning and arranging exclusive incentive travel and experiential rewards to suit most budgets.
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