AWARD WINNING LOYALTY PROGRAMS
Awards
Motivforce has achieved a number of awards for its programs over the years. These awards have been achieved across a number of prestigious award programs.
2023 Awards
2022 Awards
2022 Brandon Hall Awards
Know Your IBM wins Gold at Brandon Hall Group Excellence Awards 2022
Motivforce and our long-standing client IBM have been honoured again at this year’s Brandon Hall Group Excellence Awards in recognition of the innovative approach and impressive results of the Know Your IBM channel incentive program.
Know Your IBM won a Gold Award for Best Program for Sales Training and Performance and also a Silver Award for Best Sales Training Program for Extended Enterprise.
Brandon Hall Group operates the largest and longest running awards program in Human Capital Management (HCM). The Excellence Awards recognise the best organisations that have successfully deployed programs, strategies and processes that have achieved measurable results. Entries were evaluated by a panel of veteran, independent senior industry experts, Brandon Hall Group analysts and executives based upon these criteria: fit the need, design of the program, functionality, innovation and overall measurable benefits.
The ROI and impact of the Know Your IBM program is measured by the sales efficacy of the participants compared to like-for-like non-participants. Despite the challenging trading year for IBM in 2021, due to the ongoing effects of the Covid pandemic, the Know Your IBM program still demonstrated its agility and delivered extraordinary results. The average Know Your IBM participating firm generated 4.1X more revenue, compared to similar profiled non-participating firms. The program also saw a 36% increase in completion of educational modules by participants. And Know Your IBM experienced a record level of engagement with a 98% claim rate by participants for eligible sales. This was up by 18% year on year. It is also way above the average claim rate for most loyalty programs (which ranges from 45% to 70% depending on industry sector).
“Our award winners demonstrated the vision, agility and innovation needed to excel in the unchartered hybrid work environment,” said Brandon Hall Group Chief Executive Officer Mike Cooke.
“Excellence Award winners distinguish themselves through their growing understanding that all the functions of HCM are integrated and must work together to move businesses forward,” added Brandon Hall Group Chief Operating Officer Rachel Cooke, leader of the HCM Excellence Awards program.
2022 IMA Excellence Awards Winners
The Incentive Marketing Association (IMA) Excellence Awards identify and recognise outstanding examples of successful channel partner, customer and employee incentive programs that have delivered business growth and positive results.
Motivforce is proud to be the recipient in 2022 of the IMA Excellence in Dealer/Distributor Incentives Award. Motivforce helped IBM refresh its long-running Know Your IBM (KYI) program to address the ongoing negative impacts of COVID-19 on sales and revenue. KYI must continually stand out in a heavily competitive market where IBM distribution channel business partners are inundated with product training and incentives from hundreds of competitors. Leveraging the increased time available due to decreased sales, through its KYI program IBM encouraged participants to spend time on learning and pivoted to create highly attractive and enticing promotions such as Race to 52 to drive sales of certain products.
2021 Awards
2021 IMA Excellence Awards Winners
The Incentive Marketing Association (IMA) Excellence Awards identify and recognise outstanding examples of successful channel partner, customer and employee incentive programs that have delivered business growth and positive results.
Motivforce is proud to be the recipients in 2021 of two Excellence Awards in conjunction with our clients IBM and Lenovo. ‘Know Your IBM’ won the IMA Excellence Award for ‘Merchandise in an Incentive Program’; and the Lenovo ‘Elevate’ program received the Excellence Award for ‘Dealer/Distributor Incentive’.
The Excellence Award for ‘Merchandise in an Incentive Program’ recognised the importance of providing a strong and extensive rewards offering in driving participant engagement and the success of Know Your IBM in a highly competitive market and challenging trading conditions due to the global pandemic.
The Excellence Award for ‘Dealer/Distributor Incentive’ recognised Elevate’s success in targeting Lenovo Data Center Group (DCG) Authorized Partners in EMEA, incentivising them to embrace a Lenovo loyalty program, grow their sales and revenue and ultimately convert to higher tier Business Partners.
Brandon Hall Group Excellence Awards 2021
The Brandon Hall Group Excellence Awards recognise the best organisations that have successfully deployed programs, strategies and processes that have achieved measurable results.
Motivforce and our long-standing client IBM are honoured to rank alongside these organisations again in 2021, due to the extraordinary success of the Know Your IBM channel incentive program in delivering impressive results despite the challenges of the Covid-19 pandemic.
Know Your IBM won a Gold Award for Best Program for Sales Training and Performance, and a Silver Award for Best Sales Training Program for Extended Enterprise.
Entries were evaluated by a panel of veteran, independent senior industry experts, Brandon Hall Group analysts and executives based upon these criteria: fit the need, design of the program, functionality, innovation and overall measurable benefits.
“Brandon Hall Group Excellence Awards in 2021 provide much-needed and well-deserved
recognition to organisations that went above and beyond to support their stakeholders during the unprecedented disruption of the COVID-19 pandemic,” said Brandon Hall Group COO Rachel Cooke. “The awards provide validation of best practices in all areas of Human Capital Management at a time when they have never been more important to employers, employees and customers.”
Lenovo LEAP and Motivforce struck gold at the B2B Marketing Awards in London last night, winning the top trophy for Best Channel Marketing Initiative.
Now in its 16th year, the B2B Marketing Awards is the largest and most prestigious awards programme in the B2B marketing industry. They are designed to honour and celebrate the most innovative, creative and forward-thinking marketers and their campaigns. These awards are recognised internationally as a sign of excellence, and the coveted trophies have been proudly won by agencies and clients of all shapes and sizes. The entire judging process is independent from the management of the awards, to ensure that the highest standards of integrity are maintained.
Lenovo beat off strong competition from other finalists including Dell Technologies and Salesforce to take the Gold award in the Best Channel Marketing Initiative Category.
The 2020 ceremony was very different to previous years as Covid-19 restrictions prevented the event taking place in its usual venue. Instead hundreds of B2B marketing industry specialists and the shortlisted finalists joined an innovative ‘virtual’ awards ceremony.
LEAP generated exceptional results in 2019, breaking all previous years’ records and exceeding Lenovo’s expectations in a highly-competitive market. Read more about the results here.
Know Your IBM wins IMA Excellence Award for Gift Cards in an Incentive Program
Motivforce was very proud to win the 2020 Incentive Marketing Association Excellence Award for ‘Gift Cards in an Incentive Program’ with our client’s B2B channel program Know Your IBM, which was announced on 22nd September.
Read our blog on why pre-paid cards have become such a motivating and effective reward medium.
Know Your IBM wins Best B2B Program and Best Long-Term Loyalty Program
Motivforce has triumphed again at the prestigious Loyalty Magazine Awards together with clients IBM and Lenovo.
IBM’s channel incentive program, Know Your IBM won ‘Best B2B Loyalty Program’ for the THIRD year running. Plus, Know Your IBM also scooped the award for ‘Best Long-Term Loyalty Program’ for the first time. In addition, Lenovo’s channel partner program LEAP was awarded a High Commendation for the Best B2B Program category.
Know Your IBM beat off strong competition to come out on top as 2020 saw a record number of entries from companies across the globe. The judges said: “This program is world class and an outstanding example of what can be done in B2B Loyalty. Know Your IBM ensures its sales channel is technically proficient in selling IBM products across 131 countries globally. What impressed us most as judges, in a traditionally difficult sales channel, was not only the use of gamification, leaderboards, and social badges, but also the results are absolutely outstanding with 10-fold sales performance by participants. Participants also increased their sales by 10% while non participants’ sales declined by minus 14%.” Read More
Lenovo LEAP awarded High Commendation in Best B2B Loyalty Program Category
Lenovo LEAP came a close second in the B2B Loyalty Program category as it too generated exceptional results in 2019, exceeding Lenovo’s optimistic expectations in a highly-competitive market. Despite the logistical challenges of operating LEAP in 60 countries (in 7 languages) the results were outstanding. ROI is determined by sales efficacy of participants compared with like-for-like non-participants. LEAP firms generated 10.9 times more revenue, and 13.6 times more when they undertook LEAP learning activities. However, the most striking metric is that LEAP participants represent 11% of Lenovo’s channel, but delivered 57% of total non-direct sales revenue.
2019 Awards
Know Your IBM wins Best Channel Partner Program at Incentive Awards
IBM’s winning streak continued at the highly anticipated Incentive Awards where Know Your IBM scooped Best Channel Partner Program on Thursday 26th September at the prestigious One Moorgate Place in London.
Now in its third year, categories and criteria for the Incentive Awards reflect the ever-changing landscape and continued growth of the recognition, reward and incentive industry. Know Your IBM was showcased in the ‘Perfect Programs’ category for its forward-thinking approach in designing and developing an outstanding channel partner program.
Nominations, which came from across Europe and the globe, were judged by a panel of industry experts. The judging was a robust, credible and transparent two-step process, involving pre-scoring and a judging session where the panel discussed each entry in detail.
Know Your IBM won because its innovative approach to recognizing SME resellers in its B2B distribution channel for their commitment to learning activities and sales resulted in participants selling a record 8x more IBM products/solutions than non-participants in 2018 and generating 62% of IBM’s total revenue for products/services that were incentivized within the program.
IBM Corporation comments: “This is the first time that we have entered KYI in the Incentive Awards, so to win Best Channel Partner Program is amazing. But it also proves that KYI is a truly outstanding program that gets better and better every year. Congratulations and thank you to everyone who helped make this happen.”
Brandon Hall Group Excellence Awards 2019
Motivforce has struck gold, not once, not twice, but THREE times at this year’s prestigious Brandon Hall Group Excellence Awards in recognition of our innovative Know Your IBM channel partner program.
Know Your IBM was honored with a Gold Award for Excellence in three categories: Best Results of a Learning Program; Best Advance in Creating an Extended Enterprise Learning Program; and Best Sales Training Program for Extended Enterprise.
Additionally, Know Your IBM collected a Bronze Award for Excellence in Best Program for Sales & Training Performance.
2019 Institute of Promotional Marketing Awards
Motivforce’s winning streak continued at the recent Institute of Promotional Marketing (IPM) awards in London when we scooped a Silver Award for Best Campaign in the Travel & Tourism, Leisure, Recreation & Media category with Thomas Cook’s Endless Earnings employee recognition program. Plus Motivforce won a Silver Award for Best B2B Campaign with the Know Your IBM channel partner loyalty program.
2020 Awards
Lenovo LEAP wins Gold for Best Channel Marketing Initiative at B2B Marketing Awards
Thomas Cook - Endless Earnings
Winner - Silver Award - Best Campaign in the Travel & Tourism, Leisure, Recreation & Media category
Also shortlisted for: Best Incentive, Loyalty, Reward or Motivation Program
IBM - Know Your IBM
Winner - Silver Award - Best B2B Campaign
The IPM Awards showcase and celebrate the very best in creativity and effectiveness in the UK promotional marketing industry.
Click here to read the Thomas Cook Endless Earnings case study.
The full winners list can be viewed here.
Loyalty Magazine Awards June 2019 - Shortlisted for 4 awards
After winning the 2018 Best B2B Loyalty Program, we are thrilled to have won the 2019 Best B2B Loyalty program back to back and been finalists in 3 other award categories at the Loyalty Magazine Awards 2019 in London, UK.
Program Entry: IBM - Know Your IBM
Category
Finalist - Best Use of Gamification to Enhance Loyalty
Program Entry: Thomas Cook - Endless Earnings
Category
Finalist - Loyalty Without a Name
Finalist - Best Loyalty Program of the Year
The full List of Winners for 2019 can be found here
2018 Awards
Brandon Hall Group Excellence Awards 2018
Gold - Best Sales Training Program for Extended Enterprise
Gold - Best Results of a Learning Program
Silver - Best Advance in Creating an Extended Enterprise Learning Program
Silver - Best Results of a Learning Program
Silver - Best Unique or Innovative Sales Training Program
For the fourth year running Motivforce has won gold again scooping two Gold Awards and three Silver Awards at the prestigious 2018 Brandon Hall Excellence Awards with client channel incentive programs Know Your IBM and Lenovo LEAP.
Know Your IBM won a Gold Award for Best Results of a Learning Program and a Gold Award for Best Sales Training Program for Extended Enterprise. In addition, Know Your IBM also received a Silver Award for Best Advance in Creating an Extended Enterprise Learning.
Lenovo LEAP won a Silver Award for Best Results of a Learning Program and another Silver Award for Best Unique or Innovative Sales Training Program.
Winner - Best B2B Loyalty Program
Motivforce won Loyalty Marketing Magazine's Best B2B Loyalty Program award for IBM's long-running KYI program. This is a great honour for the business. The Best B2B Loyalty Program category is an incredibly competitive one that included three of our programs, including Celebrity Rewards and Lenovo LEAP. The category also included programs for Mercedes Benz, the coalition program Propoints and previous award winners Installer Connect and MotorV8.
Highly Commended
Lenovo LEAP was also highly commended in the same Best B2B Loyalty Program category.
Institute of Promotional Marketing (IPM) Awards 2018
Most Effective Reward, Recognition or Motivation Program - Winner Bronze
IBM KYI, Lenovo LEAP and Celebrity Cruise Celebrity Rewards were also named as finalists in the Institute of Promotional Marketing (IPM) Awards and Lenovo LEAP won the bronze award for Most Effective Reward, Recognition or Motivation Program. The IPM also shortlisted Know Your IBM for Best Use of Technology due to our innovative use of gamification to drive participant engagement.
SHORTLIST
Last but not least we are proud to have made the shortlist for Best Channel Marketing Agency in the 2018 CRN Sales & Marketing Awards. These awards recognise and reward the achievements of those individuals and teams that are responsible for making the IT channel truly great. The organisers said to us: “Many congratulations for making it onto the shortlist; the entry quality was absolutely superb this year and has made for some very difficult decisions for the first round of judges.”
Brandon Hall Group Excellence Awards 2017
For the third year running Motivforce has achieved gold again at the 2017 Brandon Hall Excellence Awards with its Know Your IBM channel incentive program, winning the Gold Award for Best Sales Training Program for Extended Enterprise and Gold Award for Best Unique or Innovative Sales Training Program.
In addition, Know Your IBM received a Silver Award for Best Results of a Learning Program; and Bronze for Best Advance in Creating an Extended Enterprise Learning Program.
Best Unique or Innovative Sales Training Program - Winner - Gold
Best Sales Training Program for Extended Enterprise - Winner - Gold
Best Results of a Learning Program - Winner - Silver
Best Advance in Creating an Extended Enterprise Learning Program - Winner - Bronze
2016 AWARDS
B2B Marketing Awards 2016 - WINNER
Now in its 12th year, the B2B Marketing Awards is the largest and most prestigious event in the B2B marketing calendar. The B2B Marketing Awards are recognised internationally as a mark of excellence, and the coveted trophies have been proudly won by agencies and clients of all shapes and sizes. The entire judging process is independent from the management of the awards, to ensure that the highest standards of integrity are maintained.
Best International Campaign - Winner
Best Channel Marketing Initiative - Runner-up
Most Commercially Successful Campaign - Runner-up
L to R: Dr. David Cox - CEO Motivforce, Verity Russell - Account Director, Richard Merry - Global Sales Director, Jill Alongi - Account Manager
Brandon Hall Group Excellence Awards 2016
Best Sales Training Program - Winner – 2 x Gold
Best Advance in Creating an Extended Enterprise Learning Program - Winner - 1 x Silver -
Best Results of a Learning Program - Winner - 1 x Bronze
Motivforce wins 4 x Brandon Hall Excellence Awards with IBM KYI & Lenovo LEAP
Motivforce has struck gold again this year at the coveted Brandon Hall Group Awards for Excellence in Learning and Development, winning a Gold Award in the Best Sales Training Program for Extended Enterprise category for the Know Your IBM (KYI) program and another Gold Award in the same category with the Lenovo LEAP channel sales program. More
“Winning a Brandon Hall Group Excellence Award means an organization is an elite innovator within Human Capital Management."
Rachel Cooke - COO Brandon Hall
CRN Sales and Marketing Awards 2016
Best Channel Marketing Agency - Winner
Motivforce won Best Channel Marketing Agency at the CRN Sales & Marketing Awards on 7th July in London. These awards recognise the achievements of those individuals and teams that are responsible for making the UK IT channel truly great. Our written submission demonstrated how we fuse e-learning, selling, gamification, communications in multiple languages, and a range of rewards options, to design and execute bespoke, flexible programs for our clients which meet their business objectives.
L to R: Richard Merry - Global Sales Director, Motivforce, Dr. David Cox - CEO, Motivforce, Mark McKenzie - COO, Motivforce
Engagement & Loyalty Awards 2016
Best innovation in Engagement and Loyalty in Partnership - Winner
Motivforce’s approach, dedication and creativity in developing the hugely successful Lenovo LEAP loyalty program has been recognised at the Engagement & Loyalty Awards. Lenovo LEAP scooped the ‘Best Innovation in E&L in Partnership’ category. Dr David Cox, CEO of Motivforce Marketing Incentives was presented with the award at a gala ceremony in London.
The awards organisers commented: “It was our most competitive year ever and for Motivforce and Lenovo to win Best Innovation in E&L Partnership against such competition, is a fantastic achievement”.
2017 Awards
L to R: From Motivforce: Dr. David Cox - CEO; Verity Russell- Account Director; Richard Merry - Global Sales Director; Vanessa Aves - Marketing Communications
IPM Awards 2016
Gold: Best Loyalty or Relationship Campaign 2016
Silver: Most Effective Incentive Program 2016
The IPM (Institute of Promotional Marketing) Awards recognise the best campaigns across the UK and reward the outstanding efforts that go into making the best in promotional marketing possible.
Announcing Celebrity Cruises and Motivforce as winners, the IPM said: “Celebrity Rewards won in both categories because not only was this program a pioneering, lucrative and revolutionary trade incentive scheme in the cruise industry, it also critically drove the right selling behaviour which delivered against all Celebrity Cruises’ business objectives, launching to tight timescales and even tighter budget, in an extremely competitive market.”
L to R: Pascale McBain - Celebrity Cruises; Dr. David Cox - CEO, Motivforce; Richard Merry - Global Sales Director, Motivforce; Jasmine Miller - Account Director, Motivforce
Chief Marketer - Pro Awards 2016
Bronze: Best Loyalty Marketing Campaign 2016
The PRO Awards in the USA are the gold standard for excellence in promotional marketing, celebrating the best of the best campaigns over the past year – from shopper marketing, multi-cultural, entertainment and gamification, to B2B channel marketing and loyalty programs. Presented by Chief Marketer, the leading authority on measurable marketing and promotions, the 2016 PRO Awards attracted entries from over 500 campaigns.
2015 AWARDS
Brandon Hall Group
Gold Award – Best program for Sales Training and performance
Gold Award – Best Advance in Creating an Extended Enterprise Learning Program
Gold Award – Results of a Learning Program
Incentive Marketing Association
Winner Best Sales Incentive
Australian Marketing Institute
Winner Best Loyalty program
Chief Marketer - Pro Awards
Silver: Best B2B Campaign 2015
Bronze: Best Loyalty Marketing Campaign 2015
