LOYALTY PROGRAM DESIGN
Motivforce is the only global agency pushing the boundaries of B2B loyalty programs by fusing research and development, strategic design, e-learning, technology, gamification, rewards and incentive travel to create compellingly different programs.
THE MOTIVFORCE METHODOLOGY
Design, deploy, promote and evaluate your loyalty or incentive solution to deliver exceptional results
We examine all relevant aspects of your business, your challenges, objectives and your product and service
We work with you to design a loyalty, performance or incentive solution to meet your business and marketing needs
Our expert team implements the solution and supports it through proactive account management
We monitor and analyse the performance of your loyalty, performance or incentive solution to ensure KPI targets are reached
Creating the solution
All too often companies rush to launch a loyalty program without thinking through their objectives. Or they merely copy what their competitors are doing. Not so, at Motivforce. We work closely with our clients to get them thinking about their objectives – we identify the behaviours our clients would like to affect among their channel sales, what the ‘picture of success’ should look like; then we work back from that to creatively design the right B2B loyalty program that will deliver the right outcomes. Whether it is a SPIFF or an all encompassing loyalty and incentive program.
Providing desirable rewards
We also manage the rewards fulfillment process in-house. Participants can redeem their loyalty program points for a range of options, depending on each client’s budget. This includes Motivforce’s extensive online merchandise catalogue, or our MMI branded Mastercard gift cards.
The ultimate incentive reward
Our people are passionate about business travel and have run bespoke corporate incentive travel trips on 6 of the 7 continents. They are expert incentive travel planners. From an exclusive silver service lunch on the Great Wall of China to the F1 in Singapore to a trip involving five African countries in one day. They are passionate experts in planning and arranging exclusive corporate incentive travel programs and experiential rewards to suit most budgets.
E-LEARNING, TECHNOLOGY & GAMIFICATION
Increasing knowledge through gamification techniques
Our programs use multiple media channels, bespoke designed portals, mobile communications and business friendly applications. Customised e-learning modules are created and published by our in-house R&D specialists for each client’s program to drive channel partners’ educational behaviour. We fuse online learning with inventive gamification techniques and social loyalty to generate even greater results.
Behavioural Research and engagement
Our PhD experts are constantly researching loyalty behaviour to develop the next generation of B2B programs. Our R&D team is particularly skilled in designing e-learning tools and techniques to drive channel partner engagement, build their product knowledge and selling skills. Our research demonstrates the direct correlation between channel partner participants’ knowledge and selling efficacy, meaning our programs generate impressive business results for our clients.
Big data, motivational triggers and Analytics
Everyone talks about ‘big data’, but at Motivforce, our high level PhD analytics set us apart, allowing us to understand the connection between individual program participants’ motivational triggers, skills development and sales efficacy. Analytical models and propensity matching enable us to continually evolve programs in real-time, create targeted incentives and bespoke communications to ensure ROI.