We are extremely proud to announce that Motivforce scooped Best Channel Marketing Agency at the CRN Sales & Marketing Awards on 7th July in London. These awards recognise the achievements of those individuals and teams that are responsible for making the United Kingdom’s IT channel truly great.
Organised by CRN, the leading digital provider of news for the UK technology channel and IT distributors, the awards are now in their fifth year, but it was our first time at entering. It was also the first time we have put ourselves forwards for an agency category in any awards program and Motivforce was up against tough competition from the other shortlisted agencies, so winning this accolade is a huge achievement.
Our written submission focused on the pioneering programs we have designed and deployed for IT customers, including IBM and Lenovo. In total Motivforce operates channel marketing programs for IT sector clients with a total of around 100,000 Business Partner participants in 132 countries globally.
We also demonstrated how Motivforce blends cutting-edge PhD level loyalty research and bespoke analytics with strategic design, e-learning, sales promotions, gamification, communications in multiple languages, and a range of rewards options, to create customized, flexible programs for our clients. Critically these programs are designed to meet clients’ business objectives.
Members of our UK team were honoured to collect the Best Channel Marketing Agency Award at a gala ceremony held at The Brewery, one of the most impressive historic venues in the City of London.