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We are extremely proud to announce that Motivforce scooped Best Channel Marketing Agency at the CRN Sales & Marketing Awards on 7th July in London. These awards recognise the achievements of those individuals and teams that are responsible for making the United Kingdom’s IT channel truly great. 

Organised by CRN, the leading digital provider of news for the UK technology channel and IT distributors, the awards are now in their fifth year, but it was our first time at entering. It was also the first time we have put ourselves forwards for an agency category in any awards program and Motivforce was up against tough competition from the other shortlisted agencies, so winning this accolade is a huge achievement. 

Our written submission focused on the pioneering programs we have designed and deployed for IT customers, including IBM and Lenovo. In total Motivforce operates channel marketing programs for IT sector clients with a total of around 100,000 Business Partner participants in 132 countries globally.

We also demonstrated how Motivforce blends cutting-edge PhD level loyalty research and bespoke analytics with strategic design, e-learning, sales promotions, gamification, communications in multiple languages, and a range of rewards options, to create customized, flexible programs for our clients. Critically these programs are designed to meet clients’ business objectives.

Our submission also included case studies from the multi-award winning Lenovo LEAP and Know Your IBM channel incentive programs, as well as several client testimonials.

Motivforce continues to raise the bar in designing and operating our channel loyalty programme. They bring new ideas, great insight, a wide range of rewards and high level of customer service
The 2015 LEAP programme exceeded our optimistic expectations in a turbulent year with the divestiture of the X86 business from IBM. A sincere thanks Motivforce for your hard work planning and executing the loyalty strategy and fulfilment in so many countries.
The Know Your IBM offering continues to surpass our targets every year. The communication tactics and online executions by Motivforce are simply first class.
L to R: Commercial Director - Richard Merry, CEO - Dr David Cox, COO - Mark McKenzie collect the prestigious CRN award for Best Channel Marketing Agency

L to R: Commercial Director - Richard Merry, CEO - Dr David Cox, COO - Mark McKenzie collect the prestigious CRN award for Best Channel Marketing Agency

Members of our UK team were honoured to collect the Best Channel Marketing Agency Award at a gala ceremony held at The Brewery, one of the most impressive historic venues in the City of London. 

 

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