Motivforce has scooped two top accolades for the Know Your IBM channel incentive program at the 2015 PRO Awards held in New York on June 16.
The Know Your IBM 2014 program was recognised for its innovative approach and outstanding results with a Silver Award for Best B2B Campaign and a Bronze Award for Best Loyalty Marketing Campaign.
Now in its 25th year, the PRO Awards are the gold standard for excellence in promotional marketing, celebrating the best of the best campaigns over the past year – from shopper marketing, multi-cultural, entertainment and gamification, to B2B channel marketing and loyalty programs. Presented by Chief Marketer, the leading authority on measurable marketing and promotions, the 2015 PRO Awards attracted entries from over 500 campaigns.
Motivforce’s Tony Zhang was present at the gala awards ceremony at The Manhattan Club with IBM’s Bruno Bagala, General Business-Midmarket, to collect the winning trophies.
David Cox, CEO, Motivforce commented: “Winning these awards is a tremendous achievement for Motivforce and the icing on the cake in terms of the KYI 2014 program’s phenomenal success, particularly as it exceeded IBM’s optimistic and stringent targets in what was a very tough trading year for IBM globally. These awards are an official endorsement of Motivforce’s excellence in terms of creating innovative and effective B2B loyalty programs which ultimately lead to growing sales and revenue for our clients. The logistics of such a program cannot be understated, over 11000 participants, in 131 countries, involving 14 languages. Despite these considerable challenges the 2014 KYI results were outstanding; the communication tactics, online execution, and high achiever events were all first class. Congratulations and a huge thank you to the KYI Team for making this happen!”
Chief Marketer commented on KYI’s entry saying: “To encourage sales and technical employees of IBM resellers in 131 countries, to complete Know Your IBM training so that they could more effectively sell its products, the technology corporation turned to a method that parents have successfully used for generations to encourage their kids to do well in school: offering tangible rewards. While parents often use money as the carrot, IBM and Motivforce Marketing & Incentives created a two-component rewards program.
“The first component, Learn and Earn, awarded participants points, redeemable for various gifts, for successfully completing the various educational modules of the KYI program. The second component, Sell and Earn, was more of a traditional sales incentive program, with participants earning points for the IBM products and services they sold.
“IBM had hoped to engage 9,700 active participants to complete 100,000 education modules. The program exceeded expectations, with nearly 11,750 resellers completing more than 120,000 modules. Every dollar spent on training resulted in a return of $345, with the campaign exceeding its revenue goal by 15%.”