2019 Institute of Promotional Marketing Awards - Motivforce shortlisted with IBM and Thomas Cook
We are excited to announce that Motivforce has been named a finalist in three categories at the 2019 Institute of Promotional Marketing (IPM) Awards together with our client programs Know Your IBM and Thomas Cook Endless Earnings.
Thomas Cook is shortlisted for Best Campaign in the Travel & Tourism, Leisure, Recreation & Media category as well as Best Incentive, Loyalty, Reward or Motivation Program. And Know Your IBM is shortlisted for Best B2B Campaign.
Endless Earnings is an innovative program for Thomas Cook’s UK travel agency staff and combines four imaginative schemes designed to meet Thomas Cook’s business and staff motivational needs, all accessed within one dynamic, user-friendly website.
Know Your IBM is IBM’s primary B2B loyalty programme rewarding participants globally for completing IBM product educational activities and for sales of eligible solutions. In 2018, Know Your IBM participants (15% of IBM’s B2B channel) drove a record-breaking 62% of IBM’s overall revenue for all products and services that were incentivised via the program.
The IPM Awards showcase and celebrate the very best in creativity and effectiveness in the UK promotional marketing industry. Commenting on Motivforce’s submissions the IPM said: “Many congratulations on making the shortlist. Your work demonstrated the necessary brilliance to stand out in what has been an extremely strong year and you should be very proud of your efforts.”
The full shortlist can be viewed here. The winners will be announced at a gala ceremony in London on Thursday 4th July.