Only a handful of people in the world have a PhD in loyalty marketing and three of them work for Motivforce, including our renowned CEO Dr David Cox. In this interview on Worldwide Business with kathy ireland®, David shares his insights into the challenges and objectives of creating successful B2B loyalty programmes, in particular for our client Lenovo.
A common element of any loyalty and incentive program – whether simple short-term promotion or multi-faceted channel marketing program - is the need for an “in tune” customer help desk to handle participant’s queries, comments, aspirations and…. complaints. Whilst the latter is something we all try and avoid, resolving complaints satisfactorily is essential to the success of a program as most participants, particularly the highly-engaged, are often the sponsor firm’s best customers.
How does your company approach enablement with your resellers and is your incentive strategy driving the right performance behaviours?
Business Partner Loyalty. 10 questions you need to consider.
Think of yourself and your company as a Sherpa and the role you play when it comes to ensuring your business partners achieve their goals:
- Are you prepared to help your partners navigate through challenging business conditions?
- Do you understand their strengths and weaknesses?
How do we attract members to our loyalty program without having to invest hugely? How do we boost the business from acquired members that justifies the generous spend on those mid-tier members in our program? These are questions that keep C-suite executives awake at night. At Motivforce R&D we are introducing a new approach that we call loyalty hacking. What’s with the hacking you may ask?......
Getting the balance right between the hard and soft benefits of your channel loyalty program can be the key to its effectiveness. Dr. David Cox - CEO writes why soft benefits are the key to keeping participants loyal to your program.
Our Loyalty Doctors have drawn up their list of Top 10 B2B Loyalty Program Trends for 2017. Augmented reality, Chatbots and cognitive computing will all enter the channel loyalty program arena; so too will sales incentives and the Internet of Things. For the full list read on..
Have you ever wondered why points used in a loyalty program? and how many points should you award your B2B loyalty program participants?
Check out our Five Point Plan for setting the value of a reward point:
Motivforce has rounded off 2016 by scooping a hat trick of accolades at the recent B2B Marketing Awards in London in recognition of our work with the Lenovo LEAP channel loyalty marketing program.
In January 2016 we predicted the top 10 trends that B2B loyalty marketing would witness during the course of the year. But did we get it right? Let’s take a look back ….