Motivforce’s winning streak continues with news that the Know Your IBM channel incentive programme has triumphed in the Loyalty Programmes category at the 2015 Australian Marketing Institute (AMI) Awards for Marketing Excellence.
The annual AMI Awards are presented to organisations and marketers who have achieved extraordinary success from innovative and effective marketing practices. The Awards have evolved over the years in response to new developments in marketing theory and practice to reflect the growing appreciation of the critical role of marketing as the vital source of value creation for a business.
MMI’s Deputy CEO & APAC Managing Director, Nicholas Merry was presented with the trophy at a gala ceremony in Melbourne on 22nd October.
The Loyalty Programmes category recognises campaigns that retain customer revenue through loyalty and expenditure from existing customers. Along with overall marketing excellence, entrants had to demonstrate customer behavioural understanding and monitoring; innovation in programme and incentive design; clear processes to measure customer behaviour; and proven communications or incentives which clearly impact customer retention.
“Winning this award is amazing as this is now the seventh award we have won with the KYI programme in the space of four months!” said David Cox, CEO, MMI-Motivforce Marketing & Incentives. “It proves just how unique, innovative and successful the KYI programme has been in driving participant engagement, generating revenue for IBM and delivering an exceptional ROI of 1:50.”
In addition to the Learn and Earn educational component of Know Your IBM which is delivered via a bespoke mobile enabled portal www.kyirewards.com, key factors contributing to the overall success of the programme included innovative local market gamification campaigns; bespoke analytics for each participant identifying their educational progress; effective eDM communications; local language support via MMI’s global offices; and experiential awards for top KYI achievers.
For the third year in a row Motivforce has struck gold at the 2017 Brandon Hall Excellence Awards with its Know Your IBM channel incentive program, winning the Gold Award for Best Sales Training Program for Extended Enterprise and Gold Award for Best Unique or Innovative Sales Training Program.
In addition, Know Your IBM received a Silver Award for Best Results of a Learning Program; and Bronze for Best Advance in Creating an Extended Enterprise Learning Program.
Motivforce has rounded off 2016 by scooping a hat trick of accolades at the recent B2B Marketing Awards in London in recognition of our work with the Lenovo LEAP channel loyalty marketing program.
“Winning a Brandon Hall Group Excellence Award means an organization is an elite innovator within Human Capital Management."
Motivforce has struck gold again this year at the coveted Brandon Hall Group Awards for Excellence in Learning and Development, winning a Gold Award in the Best Sales Training Program for Extended Enterprise category for the Know Your IBM (KYI) program and another Gold Award in the same category with the Lenovo LEAP channel sales program.
We are extremely proud to announce that Motivforce scooped Best Channel Marketing Agency at the CRN Sales & Marketing Awards on 7th July in London. These awards recognise the achievements of those individuals and teams that are responsible for making the United Kingdom’s IT channel truly great.
Motivforce scooped a hat trick of awards in one night on 14th June in recognition of our innovative B2B Celebrity Rewards program with Celebrity Cruises, as well as our success with the Lenovo LEAP channel partner program.
Motivforce’s approach, dedication and creativity in developing the hugely successful Lenovo
LEAP loyalty program has been recognised at the Engagement & Loyalty Awards. Lenovo
LEAP scooped the ‘Best Innovation in E&L in Partnership’ category,
Motivforce’s winning streak continues with news that the Know Your IBM channel incentive programme has triumphed in the Loyalty Programs category at the 2015 Australian Marketing Institute (AMI) Awards for Marketing Excellence.
Motivforce has won not one, not two, but THREE coveted Brandon Hall Group GOLD Awards for Excellence in Learning and Development with the ground-breaking Know Your IBM program.
Motivforce’s innovative and pioneering approach to developing IBM’s channel incentive program, Know Your IBM, has been recognised with one of the most prestigious awards in the incentive marketing industry.
Motivforce has scooped two top accolades for the Know Your IBM channel incentive program at the 2015 PRO Awards held in New York on June 16.