Motivforce Rounds Off 2016 with Hat Trick at B2B Marketing Awards!

Motivforce has rounded off 2016 by scooping a hat trick of accolades at the recent B2B Marketing Awards in London in recognition of our work with the Lenovo LEAP channel loyalty marketing program. We were delighted to win the top trophy for Best International Campaign, plus runners up awards for Best Channel Marketing Incentive and Most Commercially Successful Campaign.  

b2b marketing awards
b2b marketing award 2016

Now in its 12th year, the B2B Marketing Awards is the largest and most prestigious event in the B2B marketing calendar. These awards are recognised internationally as a sign of excellence, and the coveted trophies have been proudly won by agencies and clients of all shapes and sizes. The entire judging process is independent from the management of the awards, to ensure that the highest standards of integrity are maintained.

“We are thrilled to win these awards with the Lenovo LEAP program – these trophies are testament to the dedication and talent of the Motivforce and Lenovo teams who have worked so hard to make the LEAP program so successful,” said David Cox, CEO Motivforce Marketing & Incentive. “It’s a fantastic way to round off 2016.

L to R: Dr David Cox - CEO, Verity Russell - Account Director,  Richard Merry - Commercial Director, Jill Alongi - Account Manager

L to R: Dr David Cox - CEO, Verity Russell - Account Director,  Richard Merry - Commercial Director, Jill Alongi - Account Manager

“The challenges of launching the Lenovo LEAP program cannot be underestimated as we had to build it from scratch following IBM’s divestiture of its X86 business to Lenovo in order to motivate Business Partners to remain in the distribution channel under the Lenovo brand,” explained David Cox. “The logistics were complex:  5,000 participants, 700 firms in 60 countries involving 8 languages. Despite these challenges, LEAP’s results were outstanding.”

 Read the full case study for a best example of international b2b marketing.

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