Motivforce’s approach, dedication and creativity in developing the hugely successful Lenovo LEAP loyalty program has been recognised at the Engagement & Loyalty Awards. Lenovo LEAP scooped the ‘Best Innovation in E&L in Partnership’ category, beating off competition from Vodafone, Q-Park and MyCheck. Dr David Cox, CEO of Motivforce Marketing Incentives was presented with the award at a gala ceremony in London on 19th May.
The awards organisers commented: “It was our most competitive year ever and for Motivforce and Lenovo to win Best Innovation in E&L Partnership against such competition, is a fantastic achievement”.
“We are proud and thrilled to win this award with the Lenovo LEAP program. The challenges of launching this program cannot be underestimated as we had to build it from scratch following IBM’s divestiture of its X86 business to Lenovo in order to motivate Business Partners to remain in the distribution channel under the Lenovo brand,” explained Dr David Cox. “This award is testament to the dedication and talents of the Motivforce and Lenovo teams who worked tirelessly together to launch the LEAP program and make it so successful.”
The Lenovo LEAP story:
Lenovo is a Chinese multinational computer technology company with headquarters in Beijing and North Carolina, USA. In 2014 IBM sold its System X86 server division to Lenovo, including its Business Partner (BP) distribution channel. The challenge was to build a new channel loyalty program from scratch whilst enticing traditional and long term IBM resellers to switch alliances to Lenovo.
Motivforce developed the Lenovo LEAP (Lenovo Expert Achievers Programme) structured around two components - Learn & Earn which awarded participants with points for completing educational modules online; and Sell & Earn which rewarded participants for selling eligible Lenovo server products. Points are redeemed for MasterCard gift cards or reloadable cards.
The logistics cannot be underestimated – 5,000 participants, 700 firms in 60 countries involving 8 languages. Despite these challenges, LEAP’s results were outstanding. The LEAP program not only encouraged the former IBM BP channel to migrate and remain loyal to Lenovo, it more than doubled the active user base and achieved significant revenue for Lenovo – 40% over target. The number of educational modules completed by LEAP participants was a phenomenal 200% over target. The most emphatic measure of the program’s success was the sales efficacy of LEAP participants, who sold 7 times more Lenovo products than non-participants in 2015.
Motivforce is thrilled to work in partnership with Lenovo on the successful LEAP program and to add this esteemed award to its collection.