Drive partner-sourced revenue with a channel program built for behaviour change
Motivate resellers, distributors, and MSPs to sell more, learn faster, and stay engaged.
Channel leaders are juggling shifting priorities, uneven engagement across regions, and partner motions that break down when incentives reward activity instead of outcomes.
Motivforce helps you align incentives to strategic plays, then deliver a consistent experience across markets without adding operational drag to your channel team.
How to Keep B2B Channel Partners Motivated
A practical playbook on the incentive mechanics and engagement behaviours that keep partners selling, learning, and improving performance without relying on one-off spiffs.
When rewards reinforce the right actions (training, attach, and proof-building), partner engagement becomes predictable and scalable.
See how others are doing it
Lenovo drove $100M+ in revenue lift through its North American MSP efforts, using first-dollar incentives and a richer rewards catalogue to recruit and activate partners at scale.
IBM aligned incentives to priority brands and channel learning, adding 297 net-new partners while sustaining engagement—reaching 1,719 individuals across 860 companies globally.
A Top Tech company engaged 770+ program users with an 82% ongoing engagement rate, generating $33M incremental revenue from 187 sales incentives while strengthening software attach rate.