Motivforce in the MEDIA

Dr David Cox interviewed on Bloomberg TV - June 2019

Worldwide Business with kathy ireland® Highlights B2B Business and Loyalty Programs with Motivforce Marketing & Incentives. During the segment, Dr. David Cox, CEO, speaks about some challenges businesses are facing when creating loyalty programs in an attempt to achieve a valuable return on investment. 

Read the article on Digital Journal here.

Motivforce recognised as a top 10 Gamification solutions provider 2017

Read the interview with our CEO Dr. David Cox @LoyaltyDoctor explains how we ‘re-engineer’ loyalty and the success of our B2B program for @CelebrityCruise in this interview with APAC CIO Outlook Magazine

Click the cover for the online Digital Magazine version

Click the cover for the online Digital Magazine version

Watch the webinar: Rethinking Loyalty Marketing

Motivforce CEO Dr David Cox is joined by Neville Jackson, Director of Strategic Accounts, EAN APAC.  Dr. Cox has been in the loyalty marketing industry for 25 years, having managed award-winning loyalty programs across a variety of industries, including travel and technology.

The webinar covers:  

  1. The power of loyalty marketing in the travel industry

  2. Types of loyalty programs and which program would be right for your business

  3. 5 tips to increase your customer retention with loyalty marketing

  4. Loyalty marketing success stories from the travel industry

  5. How EAN can help empower your loyalty programs

Click the image below or here to watch the webinar.


Motivforce CEO Dr DavId Cox Interviewed on Sky New Business - Australia

Loyalty marketing expert and Motivforce CEO Dr. David Cox PhD. was recently interviewed in the Fox studios in Sydney by Sky News Business Success host Chloe James about Loyalty programs, business success, academia, research, analytics, communications and motivation. Watch the interview here:  

Motivforce Strikes Gold Twice at the Brandon Hall Awards

For the third year running Motivforce has achieved gold again at the 2017 Brandon Hall Excellence Awards with its Know Your IBM channel incentive program, winning the Gold Award for Best Sales Training Program for Extended Enterprise and Gold Award for Best Unique or Innovative Sales Training Program.

In addition, Know Your IBM received a Silver Award for Best Results of a Learning Program; and Bronze for Best Advance in Creating an Extended Enterprise Learning Program.

More details about the award winning program here.

Motivforce Loyalty Doctors present at HMI Performance incentives Forum

Our USA ally in loyalty excellence HMI Performance Incentives held their annual HMI Incentive Leadership Forum in Riviera Maya, Mexico. Our expert loyalty doctors were their to present at this showcase event.

Our CEO Dr David Cox perfectly captures the spirit of the Forum by pointing out that, "It really is an exciting time for being in this industry. With the fusion of motivation, social media, and making sure that businesses really drive a return on investment, this is an event that we are very, very proud of."

Read more about this exceptional event at HMI's website for more information.


ko de ruyter.jpg

CRN - Seven tips on building an engaged social community

From brand exposure to a vocal community

At a Motivforce event held in Sydney, Australia, co-director of Motivforce R&D, Professor Ko de Ruyter presented research on how to best cultivate an engaged social community and focussed on: marketing strategy, customer relationship management, social media and customer loyalty. He used popular culture icon Lady Gaga as an ongoing example throughout his presentation. 

The article was originally posted here on it can also be found on our blog here

Soft Benefits Of Channel Loyalty Programs Have Staying Power

By Motivforce CEO Dr David Cox

Getting the balance right between the hard and soft benefits of your channel loyalty program can be the key to its effectiveness.

Read the article here at DemandGen Report

A win at the B2B MArketing Awards

Motivforce Wins Best International Campaign Award for  Lenovo LEAP at the B2B Marketing Awards in London, UK 24th November.


Winning Streak Continues for Motivforce - Best Channel Marketing Agency in CRN Awards

Yahoo finance and a number of other news outlets picked up the story of our awards success. See the article here.

Loyalty diagnosis and cure-
Raconteur Magazine

A loyalty and incentive company has to behave like a doctor – it has to diagnose the problem before implementing the cure, says Dr. David Cox - CEO Motivforce Marketing and Incentives in an interview with The Times' Raconteur Magazine
One common mistake that companies make is, instead of making a personal diagnosis, they just copy what their competitors are doing.