Motivforce in the NEWS
Watch the webinar: Rethinking Loyalty Marketing
Motivforce CEO Dr David Cox is joined by Neville Jackson, Director of Strategic Accounts, EAN APAC. Dr. Cox has been in the loyalty marketing industry for 25 years, having managed award-winning loyalty programs across a variety of industries, including travel and technology.
The webinar covers:
- The power of loyalty marketing in the travel industry
- Types of loyalty programs and which program would be right for your business
- 5 tips to increase your customer retention with loyalty marketing
- Loyalty marketing success stories from the travel industry
- How EAN can help empower your loyalty programs
Click the image below or here to watch the webinar.
Motivforce CEO Dr DavId Cox Interviewed on Sky New Business - Australia
Loyalty marketing expert and Motivforce CEO Dr. David Cox PhD. was recently interviewed in the Fox studios in Sydney by Sky News Business Success host Chloe James about Loyalty programs, business success, academia, research, analytics, communications and motivation. Watch the interview here:
Motivforce Strikes Gold Twice at the Brandon Hall Awards
For the third year running Motivforce has achieved gold again at the 2017 Brandon Hall Excellence Awards with its Know Your IBM channel incentive program, winning the Gold Award for Best Sales Training Program for Extended Enterprise and Gold Award for Best Unique or Innovative Sales Training Program.
In addition, Know Your IBM received a Silver Award for Best Results of a Learning Program; and Bronze for Best Advance in Creating an Extended Enterprise Learning Program.
Motivforce Loyalty Doctors present at HMI Performance incentives Forum
Our USA ally in loyalty excellence HMI Performance Incentives held their annual HMI Incentive Leadership Forum in Riviera Maya, Mexico. Our expert loyalty doctors were their to present at this showcase event.
Our CEO Dr David Cox perfectly captures the spirit of the Forum by pointing out that, "It really is an exciting time for being in this industry. With the fusion of motivation, social media, and making sure that businesses really drive a return on investment, this is an event that we are very, very proud of."
Read more about this exceptional event at HMI's website for more information and watch their highlights video from the event.
CRN - Seven tips on building an engaged social community
From brand exposure to a vocal community
At a Motivforce event held in Sydney, Australia, co-director of Motivforce R&D, Professor Ko de Ruyter presented research on how to best cultivate an engaged social community and focussed on: marketing strategy, customer relationship management, social media and customer loyalty. He used popular culture icon Lady Gaga as an ongoing example throughout his presentation.
Soft Benefits Of Channel Loyalty Programs Have Staying Power
By Motivforce CEO Dr David Cox
Getting the balance right between the hard and soft benefits of your channel loyalty program can be the key to its effectiveness.
Read the article here at DemandGen Report
Winning Streak Continues for Motivforce - Best Channel Marketing Agency in CRN Awards
Yahoo finance and a number of other news outlets picked up the story of our awards success. See the article here.
A loyalty and incentive company has to behave like a doctor – it has to diagnose the problem before implementing the cure, says Dr. David Cox - CEO Motivforce Marketing and Incentives in an interview with The Times' Raconteur Magazine
One common mistake that companies make is, instead of making a personal diagnosis, they just copy what their competitors are doing.