• Sheraton on the Park (map)
  • 161 Elizabeth Street
  • Sydney, NSW, 2000
  • Australia

Are your business or channel partners disengaged?

DISENGAGED channel partners cost companies millions of dollars each year and in most cases only 20% are actively selling your services or products. Besides investing valuable resources and time, companies are generally left with little to no understanding as to why partners are simply not selling or recommending your solutions to customers.

Why you should attend

  • If 50% or more of your revenue comes from your channel partner ecosystem and you have a high portion of DISENGAGED partners
  • If a high % of your partners are ENGAGED yet your monthly sales figures don't reflect the high engagement rate
  • Prof Ko De Ruyter will present strategies based on tried and tested methods derived from his extensive research
  • Walk away with valuable takeaways and insights from a PhD expert

When is it?

  • 8 am - 10 am, 26th October 2017 at Sydney's Sheraton on the Park
  • Complimentary plated breakfast will be provided

If this is of interest please contact us below as space is very limited for this intimate breakfast session to allow attendees to ask Professor Ko more direct questions during Q&A.


About our Speaker

Professor Ko de Ruyter - Motivforce R&D 

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Ko co-directs Motivforce’s ground-breaking Research & Development division. He is also Professor of Marketing at the Sir John Cass Business School, University of London.

His award-winning research focuses on customer loyalty marketing behaviour, marketing strategy, social media and customer relationship management.

At Motivforce he applies these ground-breaking insights to the development of the next generation of loyalty programs and e-learning tools.

Ko is passionate about the practical relevance of his research and its value for businesses and our customers. Now, perhaps more than ever, in turbulent economic times and with market places rapidly changing into social spaces pushed by advances in IT, there is a need for guidance in strategy development that builds on fundamental as well as versatile thinking. Ko de Ruyter is able to offer such thinking and push its translation into actionable advice for businesses.

He has proven experience in working closely with decision-makers in the private and public sectors, consulting on the challenges and opportunities that they face. This has made him an internationally renowned speaker at business events and conferences, as he is able to seamlessly explain the promise that state-of-the-art innovative technologies hold for business performance and transformation. 

He recently received a lifetime achievement award from the American Marketing Association for his leadership in the academic research community. Ko has also published widely in flagship academic business journals and makes the AMA Top 50 most productive authors in leading marketing journals.


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