Turn travel-agent promotions and incentives into a repeatable growth engine for bookings
Built for Travel leaders who need a smarter way to influence agents across regions and seasons.
In travel, the commercial reality is that agents sell multiple brands, priorities shift fast from wave season to the late market, and “what’s on sale” changes constantly. In that environment, extra commissions and one-off offers don’t reliably change behaviour, and it’s hard to see which agents actually influenced each booking.
Motivforce helps you run promotions and incentives that are easier for agents to follow and easier for your team to manage, rewarding the actions that matter, while giving you clear visibility into what’s driving results.
The playbook of channel rewards for 2026
A forward-looking lookbook for Travel trade leaders planning agent promotions and incentives, focused on programs that stay simple for agents, reduce operational drag for your team, and deliver measurable outcomes across seasons and regions.
In 2026, data-driven output is non-negotiable. Programs need clear business goals and outcomes, plus integration that supports a single portal and a single user experience.
See how others are doing it
A leading global cruise line surpassed 12,000 enrolled sellers, with 3,000–4,000 consistently engaged, delivering a +4% lift in APD by validating individual bookings and weighting incentives toward premium cabin mix, while activating consortia and cruise specialists.
Viking grew from ~1,000 to 6,000+ enrolled agents with a trade rewards and learning program where agents earn points on net cruise value, see future departure points before booking, and complete short training modules to reinforce confidence and conversion.
Scenic built an automated points program that rewards deposited bookings (no manual claims), releases points 25% at deposit / 75% at travel, and keeps agents engaged with monthly statement emails delivering 60–70% open rates, supporting 3,000+ enrolled agents and 2,100 active bookers.