Download our Guide on maintaining and enhancing your loyalty program during an economic downturn

In this e-book, we share our advice and insights to help you manage your loyalty program in the current downturn.


A strong and focused loyalty program will ensure that any opportunities are directed towards your business, instead of your competitors.

Now is the time to invest in your loyalty strategy, to plan and innovate. Don’t suspend or reduce your program. Instead, you should focus on ramping up initiatives to keep your customers loyal to your brand, so that your business is ready to capitalise on pent up demand when the recovery comes.

Our guide covers:

  • Fine-tuning your loyalty program for recovery

  • Keeping your loyalty participants engaged and motivated

  • Conducting research into your program

  • Plan and invest in social loyalty

  • Future trends: concepts to keep in mind beyond the downturn


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