Download our Guide to planning Sales Incentives that Work

It is packed with bite-size advice on how to create a successful incentive that will deliver results for your business.


A successful sales incentive improves motivation and focus and addresses several important KPIs

Well planned and executed sales incentives are valuable motivational tools for your sales people and B2B channel partners, creating competitive advantage, boosting business performance and even driving effective recruitment. 

But how do you go about setting up a sales incentive? And more importantly how can you ensure it will push the right behaviors, get buy-in from participants and achieve the right results to meet your business objectives?

Our guide covers:

  • The anatomy of a sales incentive: what is it and how does it work?

  • The types of sales incentives: from SPIFs to sales enablement

  • How to measure the effectiveness of your sales incentive

  • Do sales incentives actually work?

  • Future trends: concepts to keep in mind beyond 2020

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