What will happen in B2B Loyalty Marketing in 2023?

Our Top 10 Trends for 2023 guide highlights the 10 B2B loyalty marketing trends that we believe should be an essential part of any B2B loyalty program for the year ahead.

The Top 10 B2B Loyalty MarKeting Trends for 2023

At the junction of each calendar year, here at Motivforce we reflect on the trends that we think will impact your loyalty program in the next 12 months. The notion of business-as-usual has come under severe pressure from a series of parallel crises that have emerged since the world was rocked by the COVID-19 pandemic. In the face of these pressures, customers have fundamentally changed the way in which they work, buy, travel, experience, interact, and develop and sustain relationships. This makes it more pertinent than ever to understand what all this means for the loyalty landscape. That is why we have gone the extra mile and are proud to present you with 10 loyalty trend predictions for 2023.

These trends include:

  • The strategy of paid loyalty.

  • The place for voice assistants in loyalty.

  • The power of NFT’s in loyalty.

  • The rise of empathetic loyalty