Client Programs

Motivforce run a number of different types of programs for industries such as IT, Travel, Finance and Health. The programs range from large multi-lingual global programs that utilise all of our SERVICES to short term regional SPIFFS. 


Client Programs

Motivforce run a number of different types of programs for industries such as IT, Travel, Finance and Health. The programs range from large multi-lingual global programs that utilise all of our SERVICES to short term regional SPIFFS. 

Just Some of our award-winning programs

We run a number of different types of programs for industries such as IT, Travel, Financial and Health. The programs range from large multi-lingual global programs that utilise all of our SERVICES to short term regional SPIFFS. 

Below is a selection of the type of programs we run for just some of those clients.


Celebrity Rewards

Ground-breaking travel agent incentive program for Celebrity Cruises

An overview of the hugely successful Celebrity Rewards travel agents incentive program created by Motivforce for Celebrity Cruises. The program is delivered via a bespoke-designed, user-friendly portal giving agents a one-stop shop to claim sales of Celebrity Cruises bookings, check their points balance and redeem points for rewards from the online catalogue.

LENOVO's Award Winning LEAP Program

Motivforce developed the Lenovo LEAP (Lenovo Expert Achievers Programme) structured around two components - Learn & Earn which awarded participants with points for completing educational modules online; and Sell & Earn which rewarded participants for selling eligible Lenovo server products. Points are redeemed for MasterCard gift cards or reloadable cards. This video was showcased at the Pro Awards 2016.

The 2015 LEAP programme exceeded our optimistic expectations in a turbulent year with the divestiture of the X86 business from IBM. A sincere thanks Motivforce for your hard work planning and executing the loyalty strategy and fulfilment in so many countries.
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Lenovo Surpasses Revenue Goals By 40% With LEAP Partner Program

Lenovo, a computer manufacturer and technology company, turned to B2B loyalty marketer Motivforce to drive loyalty and engagement within its partner channel, as well as grow relationships with newly added partners from a recent acquisition. Read more

best sales incentive

Find out how the Know Your IBM program won Best Sales Incentive at the IMA Circle of Excellence Awards. Know Your IBM (KYI) is critical to building relationships with the IBM’s Business Partners, increasing their product knowledge and growing overall revenue. IBM set stringent targets to drive KYI to new levels of engagement in 14 languages across 131 countries worldwide. We exceeded every goal and the program delivered US$675M in annual revenue to IBM - US$75M over target – and an exceptional ROI of 50:1.

The Know Your IBM offering continues to surpass our targets every year. The communication tactics and online executions by Motivforce are simply first class.

ima circlceof excellence award.jpg

How well do you "Know Your IBM"? 

Thanks to Motivforce Marketing & Incentives, the IBM sales channel knows their IBM very well! Winner of the Circle of Excellence Award in the category of Sales Incentive, IBM worked with Motivforce to build a sales incentive program that was centered on increasing sales through product training. 

Using a 3-tiered model that targeted various groups of sales people, and various levels of training, Motivforce and IBM achieved a 90% program participation rate, a 20% increase in education modules completed, a more than 38% increase in certifications, and showed a return on investment of 86:1. The program also provided IBM with a unique opportunity to reach individual sales personnel in channel partner organizations via a responsive medium with which to communicate and reach the channel community, which resulted in building relationships and establishing higher levels of satisfaction and expectation.


Loyalty Program Design

Loyalty Program Design


Motivforce is the only global agency pushing the boundaries of B2B loyalty by fusing research and development, strategic design, e-learning, technology, gamification, rewards and incentive travel to create compellingly different programs.


Creating the solution

All too often companies rush to launch a loyalty program without thinking through their objectives. Or they merely copy what their competitors are doing. Not so, at Motivforce. We work closely with our clients to get them thinking about their objectives – we identify the behaviours our clients would like to affect among their channel sales, what the ‘picture of success’ should look like; then we work back from that to creatively design the right B2B loyalty program that will deliver the right outcomes. Whether it is a SPIFF or an all encompassing loyalty and incentive program.



Increasing knowledge through gamification techniques

Our programs use multiple media channels, bespoke designed portals, mobile communications and business friendly applications. Customised e-learning modules are created and published by our in-house R&D specialists for each client’s program to drive channel partners’ educational behaviour. We fuse online learning with inventive gamification techniques and social loyalty to generate even greater results.



Behavioural Research and engagement

Our PhD experts are constantly researching loyalty behaviour to develop the next generation of B2B programs. Our R&D team is particularly skilled in designing e-learning tools and techniques to drive channel partner engagement, build their product knowledge and selling skills. Our research demonstrates the direct correlation between channel partner participants’ knowledge and selling efficacy, meaning our programs generate impressive business results for our clients.



Big data, motivational triggers and Analytics

Everyone talks about ‘big data’, but at Motivforce, our high level PhD analytics set us apart, allowing us to understand the connection between individual program participants’ motivational triggers, skills development and sales efficacy. Analytical models and propensity matching enable us to continually evolve programs in real-time, create targeted incentives and bespoke communications to ensure ROI.


INCENTIVE TRAVEL, meeting and events

The ultimate incentive reward

Our people are passionate about travel and have run bespoke incentive travel trips on 6 of the 7 continents. From an exclusive silver service lunch on the Great Wall of China to a trip involving five African countries in one day. They are passionate experts in planning and arranging exclusive incentive travel and experiential rewards to suit most budgets.



Providing desirable rewards

We also manage the rewards fulfillment process in-house. Participants can redeem their loyalty program points for a range of options, depending on each client’s budget. This includes Motivforce’s extensive online merchandise catalogue, or our MMI branded Mastercard gift cards.


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