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We think Differently about loyalty and incentives


At Motivforce, we believe in thinking differently about enablement, motivation and engagement. Our sole focus is on re-engineering loyalty marketing and channel incentive programs so that they deliver the right results for our clients.

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We think Differently about loyalty and incentives


At Motivforce, we believe in thinking differently about enablement, motivation and engagement. Our sole focus is on re-engineering loyalty marketing and channel incentive programs so that they deliver the right results for our clients.

IMPROVE your business performance

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At Motivforce, we believe in thinking differently about B2B loyalty, incentive, motivational and reward programs. Our sole focus is on creating B2B loyalty marketing and incentive programs so that they deliver the right results for your business objectives.

Each program we create is tailored to your business objectives and budget. We use our Motivforce Methodology to design, deploy, promote and constantly evaluate your loyalty or incentive program solution to deliver exceptional results.

We do this by fusing research and development, strategic design, e-learning, technology, gamification, rewards and incentive travel to create a compellingly different program for you. We can manage the whole program, or just one aspect – it’s up to you.

If you are looking for a fresh way to reward your sales staff, recognise and motivate your employees, engage your customers or cultivate loyalty in business partners, then talk to us about how Motivforce can re-engineer loyalty, incentives, events and rewards for your business.

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How we can help you


Motivforce designs and delivers innovative bespoke programs, ranging from full service Channel Incentives, B2B Loyalty Programs, Incentive rewards, Employee Recognition, motivational and loyalty solutions to short-term tactical sales promotions or SPIFFs. 

How we can help you


Motivforce designs and delivers innovative bespoke programs, ranging from full service Channel Incentives, B2B Loyalty Programs, Incentive rewards, Employee Recognition, motivational and loyalty solutions to short-term tactical sales promotions or SPIFFs. 

B2B LOYALTY, MOTIVATIONAL, ENGAGEMENT, ENABLEMENT & PERFORMANCE REWARD EXPERTS

The team here at Motivforce Marketing & Incentives don’t just create and manage B2B loyalty and performance reward programs – they re-engineer the very idea of loyalty and incentives. They are perfectionists. Experts. Only using best practices by continuously researching and analysing behavioural patterns and their effects on motivation, performance and ultimately loyalty. Always looking to push the boundaries of motivation, performance and B2B loyalty. It is this innovative, passionate and ground-breaking research that drives them to re-engineer B2B loyalty programs, motivational rewards, sales incentives, e-learning, corporate incentive travel and employee engagement programs like no one else.


LOYALTY REWARDS Programs, Recognition & incentives

Rewards that Work and Cultivate Loyalty

Motivforce designs, creates and delivers innovative bespoke programs, ranging from full service incentive and business to business loyalty solutions through to short-term tactical sales promotions or SPIFFs. Our dedicated team of practitioners can manage your entire reward and recognition program, or specific components, including strategic input into the design of the incentive; customised and secure website development allowing participants to engage with your program online; mobile communication; individual goal setter and tracker, reward fulfilment, and complete data upload management

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REWARDS, Redemption Catalogues & Fulfilment services

Global and Local Online Catalogues that Appeal to Your Target Demographic

We can manage rewards fulfilment for your loyalty and reward program globally or locally using our own extensive merchandise catalogue, localised e-loyalty cards or branded Mastercard cards. Concierge services can also be provided to ensure a truly bespoke reward.

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INCENTIVE TRAVEL, Recognition events & Conferences

Travel and Experiences are the Ultimate Incentive

Travel incentives are consistently the number one non-cash reward and our in-house team is highly skilled in creating imaginative group incentive travel events and experiential rewards. We handle the whole process from destination selection, booking travel and arranging unique activities and excursions suited to your target demographic.


communications, collateral & CREATIVE Design

Bringing Your Vision to Life

Website design and hosting; film and video production; corporate identity, event collateral, database design and management – these are just a handful of the production services we are capable of providing in-house in order to meet your total incentive and performance improvement needs. The team at Motivforce work directly with you throughout the entire design process to bring your vision to life.

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Behavioural Research and Analytics

Insights and data analysis that predict future behaviour trends

We believe that research is the lifeblood of a successful reward and recognition program in order to reveal loyalty behavioural patterns and communication preferences. Motivforce is the only performance improvement company with PhD level loyalty specialists who are actively engaged in the study of effective motivational workplace incentives and loyalty engineering. You will be in the unique position of benefiting from this pioneering research as it enables us to create cutting-edge enablement and motivational programs and sales incentives which drive participant engagement, resulting in better business performance for your company. We also offer you the latest skills, technologies and applications to explore past business performance in order to gain insight and drive business planning. Business analytics predicts future behaviour trends, answering questions such as: Why is this happening? What if these trends continue? What will happen next?

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The Company we keep


Motivforce run a number of different types of programs for industries such as IT, Travel, Finance and Health. The programs range from large multi-lingual global programs that utilise all of our SERVICES to short term regional SPIFFS. 

The Company we keep


Motivforce run a number of different types of programs for industries such as IT, Travel, Finance and Health. The programs range from large multi-lingual global programs that utilise all of our SERVICES to short term regional SPIFFS. 

Just some of the clients we work with Across the Globe



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Your Questions Answered


The team at Motivforce have become renowned in the Loyalty Marketing industry for creating award-winning programs that drive results for our clients around the world. We have listed some common questions below, however we would welcome the chance to discuss your plans with you in more detail so please contact us.

Your Questions Answered


The team at Motivforce have become renowned in the Loyalty Marketing industry for creating award-winning programs that drive results for our clients around the world. We have listed some common questions below, however we would welcome the chance to discuss your plans with you in more detail so please contact us.

Let us help you with your loyalty and incentive program

The team at Motivforce have become renowned in the Loyalty Marketing industry for creating award-winning loyalty programs that drive results for our clients around the world. Because of this we often get asked questions and we would love to answer any that you have. We have listed some of the common questions below, however we would welcome the chance to answer any specific questions you may have in more detail and discuss your plans so please contact us.


+ Is a loyalty program right for my business?

Every supplier or retailer nowadays seems to offer a loyalty marketing program. It’s not surprising that with such a proliferation of loyalty schemes in the B2C and B2B sectors, you can easily be convinced that launching your own program will be a panacea for all the challenges facing your business.

However, loyalty programs, like all of the marketing weapons that a business has at its disposal, are only highly effective under certain conditions and more effective for certain products and services. Read more to see if a loyalty program is right for your business

+ What is the best way to increase participation in a loyalty program?

In loyalty and incentive programs we often focus on the concept of the ‘threshold of engagement’. This is a critical concept as it defines the point at which the program participant has earned sufficient equity in a program where they switch their behavior status from being enrolled or a member to being an active participant. Read more here to increase participation in your loyalty program...

+ How can I justify a Loyalty program to my company stakeholders?

Internal misalignment often begins with a lack of a strategic vision, while clarity starts with a clear sales, marketing and loyalty strategy. Developing a cohesive strategy educates the entire company on the expectations. A clear and complete vision of the program will pre-empt a “let’s-slash-the-loyalty-budget” attitude. Educating company stakeholders is an ongoing process. Like anything else, if they don’t understand its value, you are not going to get their buy-in. Read more to justify a loyalty program to your stakeholders..

+ How do I set Reward Point values in a loyalty program?

Have you ever wondered why points are used in a loyalty program?

The answer is that all loyalty programs need a currency that can be applied to various types of participant behaviours, selling or purchasing activity. However, that currency also needs to link to your business objectives. The use of points meets these criteria. A value can be assigned to the number of points given for an activity; and an actual monetary value (dollars, pounds, cents) can be assigned to each point. Read more to see how to set point values..

+ Should I incentivise individuals or teams?

Most loyalty marketers focus on rewarding customer or business partner behaviour. Yet, there is another important side to the loyalty coin and that is recognizing the performance of employees. There is a so-called profit chain that links employee motivation and behaviour with customer loyalty. We have witnessed an important shift when it comes to employee recognition programs; the focus is no longer on incentivizing individual employees, but on rewarding the performance of teams. Read more here to see whether you should incentivise teams or individuals..