Uncover insights from Motivforce's latest research on channel partner loyalty programs. Learn strategies to navigate mixed feelings, foster genuine gratitude, and boost overall program ROI.

Dive into the intricacies of loyalty and incentive marketing, and discover the importance of personalised strategies, analytics, and the evolving nature of loyalty programs.

Renewable loyalty still has a way to go to find all the pieces in the puzzle. At Motivforce R&D we are dedicated to helping clients, thought-piece by thought-piece. We are happy to share four of our thoughts:

Non-Fungible Tokens, or NFTs, are a metaverse landmark and something that program managers need to know about as they offer intriguing and real opportunities to future-proof loyalty programmes. Before we dive into the relevance for loyalty marketers, it is good to create some clarity around NFTs.

We are increasingly seeing a number of companies start to experiment with the metaverse as an environment to support their loyalty marketing strategy.

Here are four such trailblazing examples of how to explore the metaverse to boost loyalty.

‘Double dipping’ coalition programs have been popular in B2C loyalty programs for some time – how many of us have paid for a flight on a credit card and earned air miles for both transactions?

From a business perspective, coalition programs offer these key benefits:

It’s a no-brainer: incentive travel and loyalty marketing events will be back!

Online vs Offline Events. Why offline is more effective than online in creating brand loyalty.

The science behind why offline events are far more engaging then online events.

B2B rewards programs are customer retention solutions with specific features and loyalty logic designed to help the companies to establish brand loyalty with the businesses that they sell to. Organisations in this vertical aim at growing their market share, by ensuring that the existing clients or contacts stay loyal, satisfied, and engaged.

It’s important to realise that habits are developed and maintained through two mechanisms: nudging and gratification. To help you kick the habit of just focusing on true loyalty, we suggest you reflect on three key issues, and one caveat as follows:

Safeguarding the privacy of your loyalty program members has rapidly become a strategic priority for program managers. As programs are rolled out across multiple platforms and global markets, protecting member data in line with continually changing geopolitical policies and guidelines has become a formidable challenge.

Gamification is the use of game-play mechanics for non-game applications and it has grown in popularity as a loyalty program tactic. Indeed, when used effectively digital games have achieved fantastic results.

 Equally, there have been numerous examples where the gamification execution has failed to deliver. This can be extremely problematic for businesses as the financial investment and staff resources required to design and deploy gamification can be considerable.

 The top three reasons why gamification tactics and campaigns failing to deliver the desired ROI have been identified as:

Employers are witnessing the dawn of the hybrid workforce. But firms are now facing challenges around motivating and engaging hybrid workers and how to draw lessons from what just happened to the world of work. 6 ways to reward employees for collaborative hybrid work practices

Why Your Business Should Implement Employee Recognition Programs

With so many different people working together, it can often be challenging to lead a business. However, if you want to retain your talent and boost productivity, you should look beyond monetary rewards. Research has shown that businesses that recognise the achievements of their employees tend to have more productive and engaged employees.

Compared to a few decades ago, several organisations have transformed the way they recognise employees and their achievements. However, there are still many that do not want to move away from traditional methods. This reluctance to change the way they appreciate their employees come from misconceptions. Thankfully, it is now possible to clear those fallacies and ensure decision-makers invest time, effort, and resources to make their employee recognition programs more successful.

It’s a bit of an understatement to say that the global pandemic has caused challenging trading conditions for a lot of businesses. Lockdowns have meant drastically reduced or zero product sales. Customers have become less motivated to buy from you and are more cautious about their spending. And if your company runs a loyalty program, the knock-on effect may well be that program members have given up on it.

After a period of dis- or even un-engagement, cancellations, and plummeted sales figures, it is time to reconnect with your B2B loyalty program members.

‘How can rewards be used to drive effective loyalty programs?’. Answering this question, we once again turn to member psychology in relation to rewarded behaviour.

During the past decade, as loyalty programs have come to terms with analysing Big Member Data, it has been consistently observed that members increase their spending after reward redemption for a short period of time. This is part of the Motivational Cycle. So how can you use this cycle to your advantage?

Cash vs Experiences - Building meaningful and longer-term connections with customers through loyalty programs is an essential strategy for brands to survive in crowded marketplaces with little differentiation and low switching barriers. Rewards offer opportunities for unique relational positioning.

Just last month, in a program audit for one of our (Fortune 100) clients, we found that 66% of members’ decision to actively engage with the B2B loyalty program could be attributed to ‘rewards’. This is part one in our trilogy of B2B loyalty program rewards and ensuring you have the right reward for the desired behaviour or action.

There are lots of different reasons why a B2B loyalty or sales incentive program may not deliver the results you are looking for. You could be targeting the wrong type of participant, or maybe the level of rewards isn’t worth the effort of taking part.

Earth Day is an annual event on 22nd April designed to shine a light on the serious environmental problems our planet is facing. At Motivforce each of us do our bit to help every day. Here are some of the actions that our people around the world are taking personally; the green initiatives that we as a business are supporting; and the sustainable measures that our clients are introducing.