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Motivforce secures Gold,  Silver and Bronze at Learning Excellence awards

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Motivforce secures Gold, Silver and Bronze at Learning Excellence awards

“Winning a Brandon Hall Group Excellence Award means an organization is an elite innovator within Human Capital Management."

Motivforce has struck gold again this year at the coveted Brandon Hall Group Awards for Excellence in Learning and Development, winning a Gold Award in the Best Sales Training Program for Extended Enterprise category for the Know Your IBM (KYI) program and another Gold Award in the same category with the Lenovo LEAP channel sales program.

 

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Brand loyalty is a team sport

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Brand loyalty is a team sport

When Leicester City won the Premiership, at the Etihad, Manchester City’s home ground, fans stayed to applaud Leicester players and manager off the pitch, despite the fact that they had just humiliated their team. This is in line with recent research that shows that single-brand loyalty is rapidly eroding in favour of multiple brand loyalty. Customers often partially defect and as a result there may be a much higher ROI in trying to increase customers’ share of spending with your brand instead of trying to maximize customer retention intentions. Brand loyalty is a team sport!

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Are you incorporating social media in your B2B loyalty program?

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Are you incorporating social media in your B2B loyalty program?

Have you added social loyalty in your recognition program? 

In a recent blog post by HMI, our USA ally in loyalty excellence, they discuss the merits of one of our predicted 2016 hottest loyalty trends. Read more at their blog here. Elements of the post are from one of our own blog articles, Loyalty Goes Social, from earlier this year. 

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Awards Hat Trick in One Night!

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Awards Hat Trick in One Night!

Motivforce scooped a hat trick of awards in one night on 14th June in recognition of our innovative B2B Celebrity Rewards program with Celebrity Cruises, as well as our success with the Lenovo LEAP channel partner program.

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You need to diagnose the problem before implementing a loyalty program

You need to diagnose the problem before implementing a loyalty program

A loyalty and incentive company has to behave like a doctor – it has to diagnose the problem before implementing the cure. One common mistake that companies make is, instead of making a personal diagnosis, they just copy what their competitors are doing To avoid these mistakes...

Motivforce featured on Worldwide Business with kathy ireland®

Motivforce featured on Worldwide Business with kathy ireland®

Only a handful of people in the world have a PhD in loyalty marketing and three of them work for Motivforce, including our renowned CEO Dr David Cox. In this interview on Worldwide Business with kathy ireland®, David shares his insights into the challenges and objectives of creating successful B2B loyalty programmes, in particular for our client Lenovo.

What is the best way to react when dissatisfied clients go social?

What is the best way to react when dissatisfied clients go social?

In order to find answers, let’s take a look at some more facts. When customers voice their discontent socially, they share a story about a personal experience. It’s often a tale from the heart, it’s not a professionally edited PR statement, and its tone of voice is authentic, unpolished, raw even.

How to drive engagement using big Data in B2B loyalty programs

How to drive engagement using big Data in B2B loyalty programs

Some of us at Motivforce have been avid Star Trek fans since our early years. Mind you, not the super nerdy types who glue on pointed ears and pretend to chat via chest-fitted communicators at conventions. Nerdy enough though, to sometimes use the show as a frame of reference when confronted with the realities of work life.