Uncover insights from Motivforce's latest research on channel partner loyalty programs. Learn strategies to navigate mixed feelings, foster genuine gratitude, and boost overall program ROI.

Dive into the intricacies of loyalty and incentive marketing, and discover the importance of personalised strategies, analytics, and the evolving nature of loyalty programs.

Renewable loyalty still has a way to go to find all the pieces in the puzzle. At Motivforce R&D we are dedicated to helping clients, thought-piece by thought-piece. We are happy to share four of our thoughts:

Non-Fungible Tokens, or NFTs, are a metaverse landmark and something that program managers need to know about as they offer intriguing and real opportunities to future-proof loyalty programmes. Before we dive into the relevance for loyalty marketers, it is good to create some clarity around NFTs.

Online resources, market updates, product and sales education, blogs, and other types of content have become signature features for B2B programs. We predict that in 2022, the use of authentic and customised research will take centre stage in the value proposition of loyalty programs.

In the uncharted territory in which we find ourselves today, it makes sense to reflect on the road ahead in 2022 and help redefine the business of loyalty. Recently, online marketplaces have proliferated in B2C markets. For instance, Amazon’s Marketplace now accounts for a significant portion of growth in their online sales. It is easy to see why.

Here’s the fourth of our loyalty doctors’ five prophecies for what’s in store over the next 12 months.

It goes without saying that we are all embarking on an era in which we will have to learn to live with the virus, its aftermath and an uncertain return to a different normal. How will that impact on loyalty programs in 2022?

What does 2022 have in store for the loyalty marketing landscape as we enter the beginning of what is now referred to as the ‘para-Covid period’? As loyalty marketers, we will need to prepare for a business world in which customer loyalty is re-imagined, the rules of engagement are being rewritten and core values are being revisited. This makes reflections on loyalty marketing trends for the coming year both extra challenging and extra special. In the uncharted territory in which we find ourselves today, it makes sense to reflect on the road ahead in 2022 and help redefine the business of loyalty

What does 2022 have in store for the loyalty marketing landscape as we enter the beginning of what is now referred to as the ‘para-Covid period’? As loyalty marketers, we will need to prepare for a business world in which customer loyalty is re-imagined, the rules of engagement are being rewritten and core values are being revisited. This makes reflections on loyalty marketing trends for the coming year both extra challenging and extra special. In the uncharted territory in which we find ourselves today, it makes sense to reflect on the road ahead in 2022 and help redefine the business of loyalty

Employers are witnessing the dawn of the hybrid workforce. But firms are now facing challenges around motivating and engaging hybrid workers and how to draw lessons from what just happened to the world of work. 6 ways to reward employees for collaborative hybrid work practices

Just last month, in a program audit for one of our (Fortune 100) clients, we found that 66% of members’ decision to actively engage with the B2B loyalty program could be attributed to ‘rewards’. This is part one in our trilogy of B2B loyalty program rewards and ensuring you have the right reward for the desired behaviour or action.

As another World Earth Day has come around again (on 22nd April 2021) and we are still very much in the middle of a global health and economic crisis, it has become clear that environmental stewardship is no longer a ‘should do' but a ‘got to do' imperative. That we urgently need a little more action and your B2B loyalty program could (or should) be driving the action.

As loyalty marketers it is hard to not fall asleep at the wheel and lose sight of the bigger picture. But if you sometimes do, be prepared to make the business case for your program when you hear the call from the C-suite. That is why we present you with a nudge - a marketing metrics refresh

People of all ages and across the world have flocked back to gaming during “lockdown”. This means something. For one thing, online-games are not just all play.

While B2B loyalty programs stand taller than ever, it is undeniable that there is increasing pressure to make the business case and prove the value of existing programs or new ones. We argue that a business case is only as strong as the metrics it is based on. Most program managers resort to traditional measures, such as points earned and redeemed and other same old, same old parameters, like, dare we say it out loud, the Net Promotor Score.

Our prediction for 2021 is that you will need to get involved in defining and deploying sustainable business development goals.

It’s that time of year when our Loyalty Doctors reflect on trends for the upcoming year by gazing into their crystal ball. But this year feels different. Although a light is shimmering at the end of the Covid tunnel, so many things may never be quite the same again. So, what does their vision for the future of the loyalty marketing space encompass in 2021? Read part 2 of our Top 5 B2B loyalty marketing trends for 2021

Over the past 10 years we have seen the rise of the pre-paid card (both MasterCard gift and reloadable) as well as the use of online retail vouchers, become the preferred reward medium in our loyalty and incentive programs.

Many B2B channel loyalty programs are known for their ‘star’ rewards - the stuff that dreams are made of: a trip to Vegas or the International Space Station on Virgin Galactic and a $100,000 gift card are likely to speak to anyone’s imagination. But does it speak to your business sense? Offering your loyalty program members the opportunity to become an astronaut will set you back by at least $250,000. This would be quite a challenge to your program ROI.

Artificial intelligence has already changed the way we interact with technology. We are almost at the point where we will be conversing with chatbots that text like your best friend. AI will tell you what to do when your dog misbehaves, how to save on your energy bill and whether you really do look good in that suit. But what do these technological advances mean for B2B loyalty programs? Our R&D team list 3 ways that AI can enhance your B2B loyalty program.