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Our blog is a treasure trove of knowledge, waiting for you to uncover. Discover thought-provoking articles, hidden gems, valuable insights, expert strategies, and data-backed trends. Explore our latest insights on B2B loyalty, incentive rewards, and innovative strategies to drive business growth.
Maximising Channel Partner Loyalty: Balancing Gratitude & Commitment
Uncover insights from Motivforce's latest research on channel partner loyalty programs. Learn strategies to navigate mixed feelings, foster genuine gratitude, and boost overall program ROI.
The Science Behind Effective Loyalty Programs
Dive into the intricacies of loyalty and incentive marketing, and discover the importance of personalised strategies, analytics, and the evolving nature of loyalty programs.
Renewable loyalty: How can energy providers motivate customers to be more loyal and more sustainable?
Renewable loyalty still has a way to go to find all the pieces in the puzzle. At Motivforce R&D we are dedicated to helping clients, thought-piece by thought-piece. We are happy to share four of our thoughts:
Part 3 - NFT's in loyalty
Non-Fungible Tokens, or NFTs, are a metaverse landmark and something that program managers need to know about as they offer intriguing and real opportunities to future-proof loyalty programmes. Before we dive into the relevance for loyalty marketers, it is good to create some clarity around NFTs.
How To Motivate and Engage a Hybrid Workforce
Employers are witnessing the dawn of the hybrid workforce. But firms are now facing challenges around motivating and engaging hybrid workers and how to draw lessons from what just happened to the world of work. 6 ways to reward employees for collaborative hybrid work practices
How to design the right rewards for your incentive and loyalty program - part 1
Just last month, in a program audit for one of our (Fortune 100) clients, we found that 66% of members’ decision to actively engage with the B2B loyalty program could be attributed to ‘rewards’. This is part one in our trilogy of B2B loyalty program rewards and ensuring you have the right reward for the desired behaviour or action.
How Can Your B2B Loyalty Program Help Drive Sustainable Business Practices?
As another World Earth Day has come around again (on 22nd April 2021) and we are still very much in the middle of a global health and economic crisis, it has become clear that environmental stewardship is no longer a ‘should do' but a ‘got to do' imperative. That we urgently need a little more action and your B2B loyalty program could (or should) be driving the action.
Measure for Measure - How to Refresh Your Loyalty Marketing Metrics
As loyalty marketers it is hard to not fall asleep at the wheel and lose sight of the bigger picture. But if you sometimes do, be prepared to make the business case for your program when you hear the call from the C-suite. That is why we present you with a nudge - a marketing metrics refresh
The top 5 reasons why pre-paid cards are a very effective motivational incentive reward
Over the past 10 years we have seen the rise of the pre-paid card (both MasterCard gift and reloadable) as well as the use of online retail vouchers, become the preferred reward medium in our loyalty and incentive programs.
How to make sure the Effort v Reward ratio is right for your B2B loyalty program.
Many B2B channel loyalty programs are known for their ‘star’ rewards - the stuff that dreams are made of: a trip to Vegas or the International Space Station on Virgin Galactic and a $100,000 gift card are likely to speak to anyone’s imagination. But does it speak to your business sense? Offering your loyalty program members the opportunity to become an astronaut will set you back by at least $250,000. This would be quite a challenge to your program ROI.