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Programs

Watch the Motivforce Loyalty Leadership Forum highlights video

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Watch the Motivforce Loyalty Leadership Forum highlights video

 The odds were certainly favourable for Motivforce’s latest Loyalty Leadership Forum which took place at the historic Jockey Club Rooms in Newmarket, Suffolk, home of British horseracing. Building on the unbridled success of previous Forums, the event provided an ideal opportunity for Motivforce’s loyalty experts to showcase the latest B2B loyalty trends and share their wisdom with clients and channel marketeers

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Motivforce wins at IPM Awards with Thomas Cook and IBM

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Motivforce wins at IPM Awards with Thomas Cook and IBM

Motivforce’s winning streak continued at the recent Institute of Promotional Marketing (IPM) awards in London when we scooped a Silver Award for Best Campaign in the Travel & Tourism, Leisure, Recreation & Media category with Thomas Cook’s Endless Earnings employee recognition program.  Plus Motivforce won a Silver Award for Best B2B Campaign with the Know Your IBM channel partner loyalty program.

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Motivforce wins Best B2B Loyalty Program for second year running

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Motivforce wins Best B2B Loyalty Program for second year running

 Motivforce has triumphed at the prestigious 2019 Loyalty Magazine Awards winning the category ‘Best B2B Loyalty Program’ for the second year running with the Know Your IBM channel partner program.

 Now in their eighth year, The Loyalty Magazine Awards pay tribute to the creativity, ingenuity, technical brilliance and sheer marketing genius that it takes to produce a world-class loyalty initiative. Held at the magnificent historic venue, Tower of London, the gala awards ceremony has established itself as the premier event on the loyalty calendar.

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Ahead of the game! - When to introduce gamification to your loyalty program

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Ahead of the game! - When to introduce gamification to your loyalty program

Gamification is the use of game-play mechanics for non-game applications and it has grown in popularity as a loyalty program tactic. Indeed, when used effectively digital games have achieved fantastic results.

 Equally, there have been numerous examples where the gamification execution has failed to deliver. This can be extremely problematic for businesses as the financial investment and staff resources required to design and deploy gamification can be considerable.

 The top three reasons why gamification tactics and campaigns failing to deliver the desired ROI have been identified as:

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How to make a ‘spectacle’ of your loyalty program

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How to make a ‘spectacle’ of your loyalty program

Loyalty and incentive programs attract, motivate and reward your best customers and there is no doubt that they can be very powerful marketing tools – their success has been well documented in industry case studies, academic literature and loyalty marketing awards programs.

Your best customers are the ones that listen to and respond to your loyalty promise.  But delivering on that promise is highly dependent on structuring an effective program. All too often loyalty programs fail to deliver their promise not only to participants; they also fail to meet the high expectations of senior management.

Thus, to deliver on the ‘spectacle’ of a loyalty program, it’s vital we work on the ‘science’ behind it. Here are 8 key elements to applying this science.

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4 tips for a loyalty program if you don't know where to start

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4 tips for a loyalty program if you don't know where to start

Thinking of launching a loyalty program? But you don’t know where to start? Try running a pilot program!

 Loyalty programs are a long-term strategy. Getting them launched requires the strategy to be embraced and signed off by the entire organization, including finance, operations, sales and marketing. Each of these departments has their own agenda and expectations as to what the loyalty program will deliver. This ongoing internal assessment can delay the launch of a program for years, and prevent the company from enjoying the benefits that a well-structured loyalty and incentive program can deliver.

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Choose the correct destination for your incentive travel program

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Choose the correct destination for your incentive travel program

When planning a destination for your incentive travel rewards program,  a number of things must be considered to ensure its success. The question will be raised “How do I choose the correct destination for incentive travel reward?” This is where a professional incentive travel agency can assist by providing a wealth of knowledge and suitable options based on your program requirements budget and the target audience.

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6 Reasons Why Global Loyalty Programs Should Think Local

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6 Reasons Why Global Loyalty Programs Should Think Local

Today’s program managers are conceding that the constant desire for global standardization has reached an inflection point where there still needs to be a high level of local customization. This is despite procurement and finance departments thinking that even more efficiencies can be derived from global program operations resulting in year on year cost savings.

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Creating your loyalty avatar

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Creating your loyalty avatar

Whilst a lot of time and money is spent creating brand and positioning, little effort is spent on developing the “loyalty avatar” that will be used to communicate to  program participants, both formally and informally.

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Top Dogs

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Top Dogs

Every company needs them; re-seller top dogs. They drive success, they show others how it’s done, they collect the rewards, they stash the cash, they may come to expect the white glove treatment. At the same time, it is becoming clear that incentivizing these star business partners also has a dark side. And it is good for companies that run performance incentive programs for their channel partners to be aware of this.

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Offline Strikes Back

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Offline Strikes Back

It seems that the 2018 obituary for offline communications and tactics in loyalty and channel incentives programs has been premature. Indeed, we have seen an increase in program sponsors allocating budgets to offline executions during the first eight months of 2018, signaling a retreat from the sole reliance on digital communications.

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​​​​​​​Motivforce wins Circle of Excellence Award with Celebrity Cruises

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​​​​​​​Motivforce wins Circle of Excellence Award with Celebrity Cruises

Motivforce’s innovative and pioneering approach to creating Celebrity Cruises’ travel agency loyalty program ‘Celebrity Rewards’ has been recognised with one of the most prestigious accolades in the incentive marketing industry. 

Celebrity Rewards has been named the recipient of the Incentive Marketing Association (IMA) 2018 Circle of Excellence Award in the Consumer Offer, Branding Program & Customer Loyalty category.

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Is your loyalty program GDPR-ready?

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Is your loyalty program GDPR-ready?

Just in case you might have missed it; a wind of change has started to blow in the loyalty marketing landscape. In Europe the General Data Protection Regulation (GDPR) is about to go live and it marks a heightened privacy consciousness among businesses and their customers. And ultimately, we expect that the principles of GDPR will go global.

Even if you are not operating from the EU, it is not a bad idea to start reflecting on what the new model of data protection will mean for you and your program. Almost certainly, the bar will be raised and your program members will expect you to take your protection of their data to a whole new level.

So, are you GDPR ready? Read on

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Tier your member down

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Tier your member down

This variation on an old Queen song came to mind when we asked ourselves a question that challenges one of the fundamental aspects of loyalty programs. Are those hierarchical program tier structures that group customers in different levels, depending on spending or selling pre-specified amounts, really the most effective design feature? Tiers foster feelings of status, depict various degrees of member loyalty, motivate people to keep their status and can easily be extended.

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