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Ready to dive into the dynamic world of B2B marketing and loyalty?
Our blog is a treasure trove of knowledge, waiting for you to uncover. Discover thought-provoking articles, hidden gems, valuable insights, expert strategies, and data-backed trends. Explore our latest insights on B2B loyalty, incentive rewards, and innovative strategies to drive business growth.
Maximising Channel Partner Loyalty: Balancing Gratitude & Commitment
Uncover insights from Motivforce's latest research on channel partner loyalty programs. Learn strategies to navigate mixed feelings, foster genuine gratitude, and boost overall program ROI.
The Science Behind Effective Loyalty Programs
Dive into the intricacies of loyalty and incentive marketing, and discover the importance of personalised strategies, analytics, and the evolving nature of loyalty programs.
Renewable loyalty: How can energy providers motivate customers to be more loyal and more sustainable?
Renewable loyalty still has a way to go to find all the pieces in the puzzle. At Motivforce R&D we are dedicated to helping clients, thought-piece by thought-piece. We are happy to share four of our thoughts:
Part 3 - NFT's in loyalty
Non-Fungible Tokens, or NFTs, are a metaverse landmark and something that program managers need to know about as they offer intriguing and real opportunities to future-proof loyalty programmes. Before we dive into the relevance for loyalty marketers, it is good to create some clarity around NFTs.
Trailblazing Loyalty Marketing in the Metaverse - Part 2
We are increasingly seeing a number of companies start to experiment with the metaverse as an environment to support their loyalty marketing strategy.
Here are four such trailblazing examples of how to explore the metaverse to boost loyalty.
10 Benefits of B2B Coalition Loyalty Programs
‘Double dipping’ coalition programs have been popular in B2C loyalty programs for some time – how many of us have paid for a flight on a credit card and earned air miles for both transactions?
From a business perspective, coalition programs offer these key benefits:
It’s a no-brainer: incentive travel and loyalty marketing events will be back!
It’s a no-brainer: incentive travel and loyalty marketing events will be back!
Online vs Offline Events. Why offline is more effective than online in creating brand loyalty.
The science behind why offline events are far more engaging then online events.
A Quick Guide to the Types of Successful B2B Loyalty and Incentive Programs
B2B rewards programs are customer retention solutions with specific features and loyalty logic designed to help the companies to establish brand loyalty with the businesses that they sell to. Organisations in this vertical aim at growing their market share, by ensuring that the existing clients or contacts stay loyal, satisfied, and engaged.
Customer Habit vs Customer Loyalty
It’s important to realise that habits are developed and maintained through two mechanisms: nudging and gratification. To help you kick the habit of just focusing on true loyalty, we suggest you reflect on three key issues, and one caveat as follows:
How to Safeguard the Privacy of Loyalty Program Members? Read our 3 step process
Safeguarding the privacy of your loyalty program members has rapidly become a strategic priority for program managers. As programs are rolled out across multiple platforms and global markets, protecting member data in line with continually changing geopolitical policies and guidelines has become a formidable challenge.