B2B LOYALTY PROGRAMS
PROGRAM DESIGN
The team here at Motivforce Marketing & Incentives don’t just create and manage B2B loyalty and performance reward programs – they re-engineer the very idea of loyalty and incentives. They are perfectionists. Experts. Only using best practices by continuously researching and analysing behavioural patterns and their effects on motivation, performance and ultimately loyalty. Always looking to push the boundaries of motivation, performance and B2B loyalty. It is this innovative, passionate and ground-breaking research that drives them to re-engineer B2B loyalty programs, motivational rewards, sales incentives, e-learning, corporate incentive travel and employee engagement programs like no one else.
THE MOTIVFORCE METHODOLOGY
Map, Materialise, Manage and Monitor your loyalty or incentive solution to deliver exceptional results
MAP
We examine all relevant aspects of your business, your challenges, objectives and your product and service
MATERIALISE
We work with you to design a loyalty, performance or incentive solution to meet your business and marketing needs
MANAGE
Our expert team implements the solution and supports it through proactive account management
MONITOR
We monitor and analyse the performance of your loyalty, performance or incentive solution to ensure KPI targets are reached
Loyalty Marketing experts
Our team leads the field in the design and operation of loyalty programs and communications – we work directly with clients throughout the entire design process in order to create a solution that meets your business objectives, then we bring it to life.
We use multiple media channels, mobile communications and business friendly applications to engage staff and customer loyalty. We also apply the latest skills, technologies and practices to analyse performance and drive business decisions.
MOTIVFORCE IS THE ONLY GLOBAL COMPANY OF ITS KIND THAT BLENDS THE FOLLOWING INGREDIENTS:
Creating the solution
All too often companies rush to launch a loyalty program without thinking through their objectives. Or they merely copy what their competitors are doing. Not so, at Motivforce. We work closely with our clients to get them thinking about their objectives – we identify the behaviours our clients would like to affect among their channel sales, what the ‘picture of success’ should look like; then we work back from that to creatively design the right B2B loyalty program that will deliver the right outcomes, whether it is a short term tactical sales incentive or an all encompassing loyalty, incentive and rewards program.
Providing desirable rewards
We also manage the rewards fulfillment process in-house. Participants can redeem their loyalty program points for a range of options, depending on each client’s budget. This includes Motivforce’s extensive online merchandise catalogue, or our MMI branded Mastercard gift cards.
The ultimate incentive reward
Our people are passionate about incentive travel and have run bespoke travel incentive trips on 6 of the 7 continents. They are the expert driving force of our incentive travel agency. From an exclusive silver service lunch on the Great Wall of China to a trip involving five African countries in one day. They are passionate experts in planning and arranging exclusive motivational incentive travel programs and experiential rewards to suit your budget.
E-LEARNING, TECHNOLOGY & GAMIFICATION
Increasing knowledge through gamification techniques
Our programs use multiple media channels, bespoke designed portals, mobile communications and business friendly applications. Customised e-learning modules are created and published by our in-house R&D specialists for each client’s program to drive channel partners’ educational behaviour. We fuse online learning with inventive gamification techniques and social loyalty to generate even greater results.
Behavioural Research and engagement
Our PhD experts are constantly researching loyalty behaviour to develop the next generation of B2B programs. Our R&D team is particularly skilled in designing e-learning tools and techniques to drive channel partner engagement, build their product knowledge and selling skills. Our research demonstrates the direct correlation between channel partner participants’ knowledge and selling efficacy, meaning our programs generate impressive business results for our clients.
BESPOKE ANALYTICS
Big data, motivational triggers and Analytics
Everyone talks about ‘big data’, but at Motivforce, our high level PhD analytics set us apart, allowing us to understand the connection between individual program participants’ motivational triggers, skills development and sales efficacy. Analytical models and propensity matching enable us to continually evolve programs in real-time, create targeted incentives and bespoke communications to ensure ROI.
