B2B Loyalty Ko de Ruyter & Debbie Keeling B2B Loyalty Ko de Ruyter & Debbie Keeling

Loyalty and the cost of living

Businesses with loyalty programs that think they can just sit out the current cost-of-living emergency or simply cut the cost of their business will be sleepwalking into a huge loyalty crisis. The aspects that once were are no longer the prime drivers of the loyalty of your members. In addition to their minds, you need to carefully pay attention to winning their hearts. The following steps are essential for achieving this.

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