TECHNOLOGY
Channel incentive programs for technology companies and partner ecosystems.
Motivforce designs and manages incentive programs for technology companies that rely on resellers, distributors, and MSPs (Managed Service Providers) to drive revenue. We motivate the behaviours that make growth predictable: selling, learning, and consistent engagement across every region and partner tier.
THE CHANNEL LANDSCAPE
Why do technology partner programs struggle with inconsistent engagement?
Technology partner performance breaks down when engagement is inconsistent across partner types, regions, or programs. When channel motions change quickly and partners are juggling multiple vendor relationships, programs that rely on passive participation produce uneven results.
The enablement gap
Enablement and performance are directly linked. Partners who do not learn quickly cannot sell confidently, meaning learning and selling must move together.
Inconsistent engagement
Participation often varies significantly by region and partner tier, leading to erratic pipelines and making predictable global growth difficult.
Visibility blindspot
Without actionable analytics, program optimisation stalls. Real-time reporting is critical to proving program impact and making continuous improvements.
Shifting partner priorities
When your channel motions change rapidly, partners need flexible programs that keep them aligned without adding friction to their busy workflows.
OPERATIONAL FRAMEWORK
How does Motivforce design incentive programs for technology industries?
Motivforce builds technology channel programs that keep resellers, distributors, and MSPs aligned with your priorities, rewarding both performance and learning as connected behaviours. Every program is backed by behavioural science, managed hands-on, and supported by real-time analytics.
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Continuous enablement tracking
Reward enablement participation and performance-driving actions across your partner network to increase channel consistency.
03
Unified learning & selling framework
Connect learning and selling directly: partners earn rewards for certification and training in tandem with sales milestones.
02
Frictionless engagement architecture
Launch targeted incentives that support priority channel motions without adding complexity for busy partners.
04
Sustainable retention models
We design engagement campaigns that maintain active partner participation long past introductory short-cycle campaigns.
OUR CAPABILITIES
What types of programs do technology companies run with Motivforce?
Technology companies run three core program types with Motivforce, each targeting a different layer of channel performance.
Channel performance programs
Increase channel consistency by rewarding enablement participation and performance-driving actions.
Strengthen partner retention with engagement programs designed to sustain participation beyond short-cycle pushes.
Launch targeted incentives that support priority channel motions without adding administrative friction for resellers, distributors, or MSPs. .
REWARDS & GLOBAL SUPPORT
Scale your incentive program globally with concierge-level execution.
Support global partner ecosystems with a reward strategy built specifically for scale. Motivforce provides merchandise, travel vouchers, and experiential rewards, with dedicated concierge support and localised reward fulfilment across 130+ countries, keeping incentives consistent across every region.
PROVEN TRACK RECORD
What results have technology companies achieved with Motivforce?
Motivforce has designed and executed channel incentive and loyalty programs for global technology giants including IBM, Lenovo, and Schneider Electric, delivering measurable revenue lift and sustained engagement.
Top Tech Brand
770+ users, 82% ongoing engagement, 82% participation of the distributor base, and $33M incremental revenue from 187 sales incentives.
Lenovo 360
3,000+ MSPs across North America and Australia (expanding into EMEA), $100M+ revenue lift, 3–5x year-on-year growth within the program.
Looking to increase channel performance by motivating partners to learn, sell, and stay engaged?
Frequently Asked Questions
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A channel incentive program for technology companies rewards indirect sales partners, such as resellers, distributors, and MSPs, for the behaviours that drive vendor revenue. These programs typically reward sales performance, product certification, and engagement activities, and are managed at scale across multiple regions and partner tiers.
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Resellers are typically incentivised for end-customer sales, product mix, and deal registration. Distributors are rewarded for purchase behaviour and downstream sell-through. MSPs earn rewards for recurring revenue growth, managed services adoption, and technical certifications. Motivforce designs tiered structures that reflect the distinct role each partner type plays in the channel.
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Motivforce’s Learning & Enablement service integrates training completion with program points, so partners earn rewards for gaining product knowledge alongside sales performance. This creates a direct connection between certification completion and confident selling, which improves both program engagement and sales outcomes.
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Motivforce manages global technology programs from offices across North America, APAC, Europe, and Latin America. Program rules, reward catalogues, and communications are localised by region, while reporting is consolidated centrally. Reward fulfilment covers 130+ countries.
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ROI is measured by tracking incremental revenue, partner engagement rates, and behaviour change against total program cost, including rewards and management fees. Motivforce builds real-time dashboards that show participation, attainment, and program performance so program managers can act on data throughout the cycle.
ANSWERS ON-DEMAND