Dealer distributor case study - B2B

Lenovo LEAP Dealer Distributor Case Study

Lenovo sees almost 6 times more revenue from partners in their Elevate Channel Partner program

Motivforce helped Lenovo develop Lenovo Elevate, which targets Lenovo data center group authorized partner/reseller firms in Lenovo’s distribution channel in the EMEA.

The aim of the Elevate program is to incentivize authorized partners to join a rewards program at the firm level, grow their sales and generate revenue sufficiently in order to convert these firms to higher tier resellers.

Once they have reached higher sales targets, they are elevated to a higher tier and transferred to other rewards programs such as Lenovo’s Leap program. Motivforce also operates this program, thus leveraging existing infrastructure for sales reporting, SSO and rebate payments.

The Program Objectives

  • To incentivise Authorised Partners in EMEA to join a rewards program at firm level, grow their sales and generate sufficient revenue in order to convert these firms to higher Lenovo tier resellers/Business Partners

  • Once they have reached higher sales targets, Authorized Partners are given a higher tier and transferred to other rewards programmes such as Lenovo’s LEAP program for Business Partners.

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