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Whilst you are here you can read about some of our client’s programs or browse through our latest blog posts below.
Most channel programs get built around the reward. The ones that drive real channel partner engagement get built around the partner instead.
A strong launch isn't the win it feels like. Here's the four-stage framework, the benchmarks, and the diagnostic habits behind real loyalty program optimisation after go-live.
ROI alone can't tell you if a B2B loyalty program is working. Here's how to define success, choose the right loyalty program metrics, and avoid the mistakes that keep programs stuck at “fine.”
Motivforce welcomes Paul Haynes as Global Commercial Director, strengthening our global leadership. CEO Lincoln Smith notes Paul's expertise is key to scaling our impact and delivering greater value to clients and partners worldwide.
We’re thrilled to announce an exciting milestone: Lincoln Smith has been appointed Global CEO of Motivforce.
Lincoln is no stranger to our team, having previously served as an executive advisor with two decades of industry experience. This leadership evolution reflects both continuity and growth. Our client-first culture remains unchanged as we add more leadership depth to drive innovation and scale.
In times of economic uncertainty, channel partner engagement becomes more critical than ever. Incentive and loyalty programs help B2B brands stay top of mind by offering structure, motivation, and measurable value. Whether through simplified sales tools, non-cash rewards, or actionable insights, a well-designed partner incentive program builds trust and long-term loyalty. The key? Consistency, adaptability, and showing your partners you’re committed to their success — even when budgets are tight.