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Our blog is a treasure trove of knowledge, waiting for you to uncover. Discover thought-provoking articles, hidden gems, valuable insights, expert strategies, and data-backed trends. Explore our latest insights on B2B loyalty, incentive rewards, and innovative strategies to drive business growth.
Maximising Channel Partner Loyalty: Balancing Gratitude & Commitment
Uncover insights from Motivforce's latest research on channel partner loyalty programs. Learn strategies to navigate mixed feelings, foster genuine gratitude, and boost overall program ROI.
Loyalty and the cost of living
Businesses with loyalty programs that think they can just sit out the current cost-of-living emergency or simply cut the cost of their business will be sleepwalking into a huge loyalty crisis. The aspects that once were are no longer the prime drivers of the loyalty of your members. In addition to their minds, you need to carefully pay attention to winning their hearts. The following steps are essential for achieving this.
10 Benefits of B2B Coalition Loyalty Programs
‘Double dipping’ coalition programs have been popular in B2C loyalty programs for some time – how many of us have paid for a flight on a credit card and earned air miles for both transactions?
From a business perspective, coalition programs offer these key benefits:
A Quick Guide to the Types of Successful B2B Loyalty and Incentive Programs
B2B rewards programs are customer retention solutions with specific features and loyalty logic designed to help the companies to establish brand loyalty with the businesses that they sell to. Organisations in this vertical aim at growing their market share, by ensuring that the existing clients or contacts stay loyal, satisfied, and engaged.
3 Things to Consider Before Setting Up a Loyalty Program
There’s a range of loyalty program mechanics that are simple to use. Before you set up a loyalty program, there are also some simple tactics to keep in mind.
Is Your B2B Loyalty Program Losing Members?
It’s a bit of an understatement to say that the global pandemic has caused challenging trading conditions for a lot of businesses. Lockdowns have meant drastically reduced or zero product sales. Customers have become less motivated to buy from you and are more cautious about their spending. And if your company runs a loyalty program, the knock-on effect may well be that program members have given up on it.
After a period of dis- or even un-engagement, cancellations, and plummeted sales figures, it is time to reconnect with your B2B loyalty program members.
How to set loyalty program reward point values.
Have you ever wondered why points are used in a loyalty program, and how many points should you award your B2B loyalty program participants?
Check out our Five Point Plan for setting the value of a reward point:
Going global - How to expand your existing loyalty program into other countries
If you already operate a successful B2B loyalty program in one market but your business is international, you may well consider rolling the same program out across other countries and regions.
However, replicating your program in overseas markets is not always that straightforward. There are some key elements that you need to make sure you get right. Here are some helpful tips and steps to guide you as to the best way to go about it.
Is a loyalty program right for your business?
Is a loyalty program right for your business?
Like any marketing strategy, loyalty programs have a place and an ideal environment in which they should be deployed and managed. So, it is important for firms to undertake a detailed diagnostic assessment to see whether a loyalty program is the best marketing strategy for their product or service, as opposed to rushing to set up a program in the hope that it will solve all your business challenges.
Here are 3 reasons why a loyalty program may not be right for your product or industry:
Top 3 Tactics to Accelerate Participation in Your Loyalty Program
Try these 3 tactics to accelerate the journey from enrollment to engagement in your loyalty program and thus minimize the period that a newly enrolled participant spends in the chasm of disengagement and go into "Walking Dead" status.