Our Loyalty Doctors have drawn up their list of Top 10 B2B Loyalty Program Trends for 2017. Augmented reality, Chatbots and cognitive computing will all enter the channel loyalty program arena; so too will sales incentives and the IOT (Internet of Things). For the full list read on..
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Motivforce has rounded off 2016 by scooping a hat trick of accolades at the recent B2B Marketing Awards in London in recognition of our work with the Lenovo LEAP channel loyalty marketing program.
It’s Oscar season in the movie industry and here at Motivforce, we are also busy preparing entries for various 2016 loyalty marketing ‘Academy’ award programs featuring the hugely successful Lenovo LEAP loyalty program.
Only a handful of people in the world have a PhD in loyalty marketing and three of them work for Motivforce, including our renowned CEO Dr David Cox. In this interview on Worldwide Business with kathy ireland®, David shares his insights into the challenges and objectives of creating successful B2B loyalty programmes, in particular for our client Lenovo.
Check out our latest blog on all the latest trends in the loyalty industry. With some great insight and new innovations, 2016 is set to be huge for the B2B loyalty program market.
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