Maximising Channel Partner Loyalty: Balancing Gratitude & Commitment
Uncover insights from Motivforce's latest research on channel partner loyalty programs. Learn strategies to navigate mixed feelings, foster genuine gratitude, and boost overall program ROI.
How to tell if members are suspicious of your loyalty program?
Our loyalty professors Ko de Ruyter and Debbie Keeling share their latest research and how to avoid channel partners having mixed feelings about your loyalty program. How does this impact program ROI and what can you do about it?