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Six steps to Measure Motivation
‘Motivation’ is a complex concept, but it’s what drives loyalty. It determines why your loyalty program participants are willing to increase your share of wallet, or even go the extra mile for your business.
But how can you measure ‘motivation’? Most agencies and pundits will only tell you how to measure ‘loyalty’. Often this is done using the basic method of asking program participants ‘the only question that matters’, aka calculating your Net Promoter Score (NPS). But the science has repeatedly shown that the NPS is at best marginally related to loyalty program success.
Going global - How to expand your existing loyalty program into other countries
If you already operate a successful B2B loyalty program in one market but your business is international, you may well consider rolling the same program out across other countries and regions.
However, replicating your program in overseas markets is not always that straightforward. There are some key elements that you need to make sure you get right. Here are some helpful tips and steps to guide you as to the best way to go about it.
Why you should invest in the ‘social’ aspect of your loyalty program
‘Social distancing’ is a concept that most of us had never come across before the outbreak of covid-19. Now many people around the world are having to adapt their personal and professional lives radically to adhere to rules about staying at home and self-isolation.
Our human need for face to face communication and camaraderie has been put on hold indefinitely. But within days of ‘lockdown’ there was a surge in people using social media and video platforms.
Get ready to grow revenue post Covid-19 lockdown.
The light at the end of the Covid-19 tunnel. As countries start the process of emerging from lockdown, many C-suite executives will be struggling with challenging cashflow positions and your loyalty program may still run the risk of being deemed ‘non-essential’. So, we felt we needed to go further than offer well-meant advice.
B2B Loyalty Marketing in the Post Covid-19 Era
B2B Loyalty Marketing in the Post Covid-19 Era
We tend to share Motivforce’s prediction on what will happen in the loyalty marketing space at the start of every new year. The Covid 19 crisis has changed everything, including the moment when we put our thinking caps on and reflect on what is in store. Because we feel it is important for loyalty marketers to prepare for a different future:
What should you do with your loyalty program during Covid-19?
Covid-19 is continuing to cause chaotic and challenging business conditions where many industry sectors are forced to close, suspend or modify their trading options. But now is the time to invest in your loyalty strategy. Rather than reducing focus and suspending elements of your loyalty program, this is the time for vigorous planning and innovative programme design so that companies are in the prime position to cash in on the tsunami of pent-up demand that will follow when the virus has passed.
Fine-tune your loyalty program ready for recovery
Use the current downturn as an opportunity to conduct research among your loyalty program participants. The downturn caused by Covid-19 and government efforts to contain the pandemic is set to continue for the foreseeable future for many industry sectors. But there are ways you can turn this downtime into an opportunity for your B2B loyalty and incentive program, even if your sales have taken a nose dive.
How to keep your loyalty program participants engaged and motivated during Covid-19
As Covid-19 continues to create chaotic and challenging business condition’s many industry sectors have seen a collapse in sales and huge downturns in trading. Lack of sales is like a horror movie for all businesses. And if your company has a loyalty programme, how can you maintain participant engagement, when the core concept of rewarding for sales has been eliminated?
The answer is to use this downtime as an opportunity.
What is ‘enablement’? And why has it become one of the top B2B marketing tools?
How can you give resellers and business partners in your distribution channel a competitive edge and persuade them to sell your products rather than those of a rival vendor?
The answer is ‘enablement’ – in other words, you need to give your resellers the skills and product knowledge to sell your solution or services effectively to their end customer. But how do you convince stakeholders to invest?
Do B2B Loyalty programs? Overcoming the objections
Internal misalignment often begins with a lack of a strategic vision, while clarity starts with a clear sales, marketing and loyalty strategy. Developing a cohesive strategy educates the entire company on the expectations. A clear and complete vision of the program will pre-empt a “let’s-slash-the-loyalty-budget” attitude. Educating company stakeholders is an ongoing process. Like anything else, if they don’t understand its value, you are not going to get their buy-in.
A GOOD PLACE TO START IS TO IDENTIFY A NUMBER OF COMMON MISCONCEPTIONS;