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Our blog is a treasure trove of knowledge, waiting for you to uncover. Discover thought-provoking articles, hidden gems, valuable insights, expert strategies, and data-backed trends. Explore our latest insights on B2B loyalty, incentive rewards, and innovative strategies to drive business growth.
Ahead of the game! - When to introduce gamification to your loyalty program
Gamification is the use of game-play mechanics for non-game applications and it has grown in popularity as a loyalty program tactic. Indeed, when used effectively digital games have achieved fantastic results.
Equally, there have been numerous examples where the gamification execution has failed to deliver. This can be extremely problematic for businesses as the financial investment and staff resources required to design and deploy gamification can be considerable.
The top three reasons why gamification tactics and campaigns failing to deliver the desired ROI have been identified as:
How To Motivate and Engage a Hybrid Workforce
Employers are witnessing the dawn of the hybrid workforce. But firms are now facing challenges around motivating and engaging hybrid workers and how to draw lessons from what just happened to the world of work. 6 ways to reward employees for collaborative hybrid work practices
Why Your Business Should Implement an Employee Recognition Program
Why Your Business Should Implement Employee Recognition Programs
With so many different people working together, it can often be challenging to lead a business. However, if you want to retain your talent and boost productivity, you should look beyond monetary rewards. Research has shown that businesses that recognise the achievements of their employees tend to have more productive and engaged employees.
Common Misconceptions about Employee Reward and Recognition Programs
Compared to a few decades ago, several organisations have transformed the way they recognise employees and their achievements. However, there are still many that do not want to move away from traditional methods. This reluctance to change the way they appreciate their employees come from misconceptions. Thankfully, it is now possible to clear those fallacies and ensure decision-makers invest time, effort, and resources to make their employee recognition programs more successful.
Is Your B2B Loyalty Program Losing Members?
It’s a bit of an understatement to say that the global pandemic has caused challenging trading conditions for a lot of businesses. Lockdowns have meant drastically reduced or zero product sales. Customers have become less motivated to buy from you and are more cautious about their spending. And if your company runs a loyalty program, the knock-on effect may well be that program members have given up on it.
After a period of dis- or even un-engagement, cancellations, and plummeted sales figures, it is time to reconnect with your B2B loyalty program members.
How to use rewards to drive incentive and loyalty program success
‘How can rewards be used to drive effective loyalty programs?’. Answering this question, we once again turn to member psychology in relation to rewarded behaviour.
During the past decade, as loyalty programs have come to terms with analysing Big Member Data, it has been consistently observed that members increase their spending after reward redemption for a short period of time. This is part of the Motivational Cycle. So how can you use this cycle to your advantage?
Cash v Experiences
Cash vs Experiences - Building meaningful and longer-term connections with customers through loyalty programs is an essential strategy for brands to survive in crowded marketplaces with little differentiation and low switching barriers. Rewards offer opportunities for unique relational positioning.
How to design the right rewards for your incentive and loyalty program - part 1
Just last month, in a program audit for one of our (Fortune 100) clients, we found that 66% of members’ decision to actively engage with the B2B loyalty program could be attributed to ‘rewards’. This is part one in our trilogy of B2B loyalty program rewards and ensuring you have the right reward for the desired behaviour or action.
Rules of engagement - How to design loyalty program rules
There are lots of different reasons why a B2B loyalty or sales incentive program may not deliver the results you are looking for. You could be targeting the wrong type of participant, or maybe the level of rewards isn’t worth the effort of taking part.
How each of us can do our bit to help ‘Restore our Earth’
Earth Day is an annual event on 22nd April designed to shine a light on the serious environmental problems our planet is facing. At Motivforce each of us do our bit to help every day. Here are some of the actions that our people around the world are taking personally; the green initiatives that we as a business are supporting; and the sustainable measures that our clients are introducing.