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Our blog is a treasure trove of knowledge, waiting for you to uncover. Discover thought-provoking articles, hidden gems, valuable insights, expert strategies, and data-backed trends. Explore our latest insights on B2B loyalty, incentive rewards, and innovative strategies to drive business growth.
Trailblazing Loyalty Marketing in the Metaverse - Part 2
We are increasingly seeing a number of companies start to experiment with the metaverse as an environment to support their loyalty marketing strategy.
Here are four such trailblazing examples of how to explore the metaverse to boost loyalty.
Is the Metaverse the New Loyalty Frontier? Part 1
Facebook’s latest re-branding to Meta has created both excitement and puzzlement in the global world of business. But what does this mean for loyalty marketing? Should loyalty marketing embrace this ecosystem and does it hold a strategic promise for corporate brands?
10 Benefits of B2B Coalition Loyalty Programs
‘Double dipping’ coalition programs have been popular in B2C loyalty programs for some time – how many of us have paid for a flight on a credit card and earned air miles for both transactions?
From a business perspective, coalition programs offer these key benefits:
It’s a no-brainer: incentive travel and loyalty marketing events will be back!
It’s a no-brainer: incentive travel and loyalty marketing events will be back!
Online vs Offline Events. Why offline is more effective than online in creating brand loyalty.
The science behind why offline events are far more engaging then online events.
A Quick Guide to the Types of Successful B2B Loyalty and Incentive Programs
B2B rewards programs are customer retention solutions with specific features and loyalty logic designed to help the companies to establish brand loyalty with the businesses that they sell to. Organisations in this vertical aim at growing their market share, by ensuring that the existing clients or contacts stay loyal, satisfied, and engaged.
Everything You Need to Know About Incentive Travel
As times are changing, non-monetary incentives are becoming increasingly popular. Incentive travel plays a major role in most of the big enterprises and is seen as an important subset of the meetings, incentives, conferences, and exhibitions. It is directly related to the company goals and top performers and is an effective travel bonus for incentivising or motivating employees or business partners.
Customer Habit vs Customer Loyalty
It’s important to realise that habits are developed and maintained through two mechanisms: nudging and gratification. To help you kick the habit of just focusing on true loyalty, we suggest you reflect on three key issues, and one caveat as follows:
How to Safeguard the Privacy of Loyalty Program Members? Read our 3 step process
Safeguarding the privacy of your loyalty program members has rapidly become a strategic priority for program managers. As programs are rolled out across multiple platforms and global markets, protecting member data in line with continually changing geopolitical policies and guidelines has become a formidable challenge.
How to Choose the Best Employee Recognition Program
Business owners are always looking for ways to make their employees feel more rewarded and recognised as this helps increase productivity, loyalty, and efficiency. Managing your employees, the right way and appreciating their hard work makes them feel happy and satisfied and they will be willing to put in more work which will ultimately increase your return on investment. If you are looking for ways to reward your employees then here are some ways to help you get started.
3 Things to Consider Before Setting Up a Loyalty Program
There’s a range of loyalty program mechanics that are simple to use. Before you set up a loyalty program, there are also some simple tactics to keep in mind.