Case studies
We run a number of different types of successful B2B loyalty programs for industries such as IT, Travel, Financial and Health. The programs range from large multi-lingual global programs that engage our expertise in incentive, reward and loyalty strategies to short term regional sales incentives. Below are some of our successful award-winning channel programs.
See how IBM added 314 net-new partners by aligning its channel partner incentive programs with AI and software goals.
Lenovo achieved a $100M+ revenue lift and 3-5x YoY growth via targeted sales incentive programs for MSPs.
This top tech company captured $33M in incremental revenue and 82% distributor engagement using advanced channel partner incentive programs.
Viking scaled its trade network by 600% and expanded core revenues using 10-minute micro-learning channel partner incentive programs.
See how Scenic Cruises captured ~50% business growth and activated 2,100 booking agents using automated sales incentive programs.
Celebrity Cruises used targeted sales incentive programs to enroll 12k agents and secure a 4% profit lift.
Learn how Robert Madden Industries drives $130M annually through premium incentive travel programs managed by Motivforce.
F9 Brands scaled B2B loyalty programs to 51k+ members and unlocked predictable revenue using data.
Eaton transformed its IT channel with smart sales incentive programs, driving $40-50M in revenue and cementing distributor loyalty across 200+ partner firms.
With fierce competition for B2B resellers, Lenovo needed to stand out by ensuring its partners were both engaged and technically skilled.
IBM Solutions are highly complex offerings; thus increasing the technical product knowledge of resellers (known as Business Partners) in IBM’s B2B distribution channel is critical to converting sales and generating revenue.
Celebrity Cruises is operating in a highly competitive, price-driven market where travel agents in the B2B distribution channel have a vast array of holiday products to recommend and book for their customers.
Lenovo operates in a highly competitive market where major vendors are targeting resellers in the B2B channel and incentivising them to sell server/storage solutions.
The client identified that a competitor was launching another range of similar animal medications that could erode market share.

