Viewing entries tagged
Loyalty Program

6 Reasons Why Global Loyalty Programs Should Think Local

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6 Reasons Why Global Loyalty Programs Should Think Local

Today’s program managers are conceding that the constant desire for global standardization has reached an inflection point where there still needs to be a high level of local customization. This is despite procurement and finance departments thinking that even more efficiencies can be derived from global program operations resulting in year on year cost savings.

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Creating your loyalty avatar

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Creating your loyalty avatar

Whilst a lot of time and money is spent creating brand and positioning, little effort is spent on developing the “loyalty avatar” that will be used to communicate to  program participants, both formally and informally.

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Offline Strikes Back

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Offline Strikes Back

It seems that the 2018 obituary for offline communications and tactics in loyalty and channel incentives programs has been premature. Indeed, we have seen an increase in program sponsors allocating budgets to offline executions during the first eight months of 2018, signaling a retreat from the sole reliance on digital communications.

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​​​​​​​Motivforce wins Circle of Excellence Award with Celebrity Cruises

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​​​​​​​Motivforce wins Circle of Excellence Award with Celebrity Cruises

Motivforce’s innovative and pioneering approach to creating Celebrity Cruises’ travel agency loyalty program ‘Celebrity Rewards’ has been recognised with one of the most prestigious accolades in the incentive marketing industry. 

Celebrity Rewards has been named the recipient of the Incentive Marketing Association (IMA) 2018 Circle of Excellence Award in the Consumer Offer, Branding Program & Customer Loyalty category.

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Is your loyalty program GDPR-ready?

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Is your loyalty program GDPR-ready?

Just in case you might have missed it; a wind of change has started to blow in the loyalty marketing landscape. In Europe the General Data Protection Regulation (GDPR) is about to go live and it marks a heightened privacy consciousness among businesses and their customers. And ultimately, we expect that the principles of GDPR will go global.

Even if you are not operating from the EU, it is not a bad idea to start reflecting on what the new model of data protection will mean for you and your program. Almost certainly, the bar will be raised and your program members will expect you to take your protection of their data to a whole new level.

So, are you GDPR ready? Read on

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Top 10 Trends for B2B Loyalty Marketing in 2018

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Top 10 Trends for B2B Loyalty Marketing in 2018

What does 2018 have in store for the B2B loyalty sector? Our loyalty doctors have gazed into their crystal ball and are predicting greater transparency about privacy, more ‘loyalty hacking’, increased use of artificial intelligence (AI) to accelerate program members attention and interest (A&I) and more programs going local, not just in Acapulco. 2018 will also see a new era of ‘influencer loyalty’ via online reviews from proactive program members and more member-to-member live video streaming in a quest for personalisation. Programs will also see more effective loyalty cycle management so that they don’t become complacent about longstanding participants. You can read the full list of top 10 B2B loyalty program trends for by clicking here:

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May the "Motiv" force be with you

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May the "Motiv" force be with you

The development of online education modules continues to be a growth market for Motivforce. While we keep expanding our enablement portfolio with some of our accounts in conjunction with the latest social loyalty tools (such as gamification), others are simply all about business partner learning. We often get asked to come up with a convincing business case that outlines how clients will start earning by learning.

We think there are four key benefits, all with direct important bottom-line implications. 

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What to Consider Before Launching a Loyalty or Incentive Program

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What to Consider Before Launching a Loyalty or Incentive Program

Loyalty and incentive programs are powerful tools. Used effectively they can generate habitual behavioral loyalty, increase sales revenue, decrease customer churn, increase share of wallet and limit variety-seeking behavior.  Many of these results have been empirically tested in academic research and in award winning case studies.

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They, Themselves and Your Loyalty Program - Selfies in Loyalty Programs?

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They, Themselves and Your Loyalty Program - Selfies in Loyalty Programs?

The future of loyalty programs is mobile. This mantra has been reiterated across many loyalty marketing industry trend reports. It is a mantra that clearly has face value. In fact, it is a no-brainer, as much of our life now revolves around our little handhelds. Most loyalty programs are migrating to mobile platforms, allowing their members instant access any place, any time. Being able to check your points balance, the latest reward additions or quickly swiping through a learning module in a client’s parking lot definitely ups the convenience factor. But, it does not guarantee an engaging mobile program experience. That is why a number of forward-looking brands have started to engage their members by inviting them to share their ‘must-share-moments’ with the brand and explore the face value of the mobile camera.

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Creating the ideal loyalty program participant profile

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Creating the ideal loyalty program participant profile

Over the past 20 years, the structure of B2B loyalty programs has grown from simple sales incentives that reward for achieving sales targets to rewarding for profile performanceProfile performance is the concept of creating the ideal participant profile and rewarding for all behaviours that a participant demonstrates in adopting this profile.

There are many variables to consider when creating the ideal channel loyalty program participant profile and these are broadly classified into the following 5 types of loyalty program participant profiles:

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How enablement drives loyalty

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How enablement drives loyalty

Our research has shown greater loyalty (measured by sales and other valued added behaviours) amongst program participants who are active in enablement tasks, compared to those who are not.  In looking at correlations between those participants who have undertaken enablement tasks, versus those who have not, we have observed three traits....

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Effort vs Reward: 7 Things to consider for a successful loyalty program

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Effort vs Reward: 7 Things to consider for a successful loyalty program

A term that we commonly use in channel loyalty and incentive programs is the effort advantage ratio. This is the study of consumer loyalty programs and the effort a participant must undertake to achieve a loyalty program reward and how this effort impacted on attractiveness of the loyalty program for their continued participation. 

These are 7 things to consider when weighing up the Effort Advantage Ratio.

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Is a loyalty program right for your business?

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Is a loyalty program right for your business?

Is a loyalty program right for your business?

Like any marketing strategy, loyalty programs have a place and an ideal environment in which they should be deployed and managed. So, it is important for firms to undertake a detailed diagnostic assessment to see whether a loyalty program is the best marketing strategy for their product or service, as opposed to rushing to set up a program in the hope that it will solve all your business challenges. 

Here are 3 reasons why a loyalty program may not be right for your product or industry:

 

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5 tactics to manage B2B loyalty program tier status downgrades

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5 tactics to manage B2B loyalty program tier status downgrades

Many loyalty and incentives programs have built status tiers to segment and reward their most active, profitable, engaged and loyal participants.

However there are a number of pit falls that destroy the integrity and motivational pull of loyalty programs if the tier strategy is not properly planned. Here are our 5 tactics to manage downgrading participant tier status...

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