Technology is now defining the route which companies need to take in order to stay relevant and is changing at a rate so fast that organisations and to some extent, society is struggling to keep up.
And whilst digital transformation can start with the introduction of new tech, business transformation is inevitable, which can mean a complete overhaul in a company's products, positioning and ultimately, business goals.
We are extremely proud to announce that Motivforce scooped Best Channel Marketing Agency at the CRN Sales & Marketing Awards on 7th July in London. These awards recognise the achievements of those individuals and teams that are responsible for making the United Kingdom’s IT channel truly great.
It’s Oscar season in the movie industry and here at Motivforce, we are also busy preparing entries for various 2016 loyalty marketing ‘Academy’ award programs featuring the hugely successful Lenovo LEAP loyalty program.
Only a handful of people in the world have a PhD in loyalty marketing and three of them work for Motivforce, including our renowned CEO Dr David Cox. In this interview on Worldwide Business with kathy ireland®, David shares his insights into the challenges and objectives of creating successful B2B loyalty programmes, in particular for our client Lenovo.
Check out our latest blog on all the latest trends in the loyalty industry. With some great insight and new innovations, 2016 is set to be huge for the B2B loyalty program market.
Click through to read more!
Motivforce’s winning streak continues with news that the Know Your IBM channel incentive programme has triumphed in the Loyalty Programs category at the 2015 Australian Marketing Institute (AMI) Awards for Marketing Excellence.