Viewing entries tagged
communication

Offline Strikes Back

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Offline Strikes Back

It seems that the 2018 obituary for offline communications and tactics in loyalty and channel incentives programs has been premature. Indeed, we have seen an increase in program sponsors allocating budgets to offline executions during the first eight months of 2018, signaling a retreat from the sole reliance on digital communications.

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Business Partner Loyalty. 10 questions you need to consider

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Business Partner Loyalty. 10 questions you need to consider

Business Partner Loyalty. 10 questions you need to consider.

Think of yourself and your company as a Sherpa and the role you play when it comes to ensuring your business partners achieve their goals:

  • Are you prepared to help your partners navigate through challenging business conditions?
  • Do you understand their strengths and weaknesses?

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You need to diagnose the problem before implementing a loyalty program

You need to diagnose the problem before implementing a loyalty program

A loyalty and incentive company has to behave like a doctor – it has to diagnose the problem before implementing the cure. One common mistake that companies make is, instead of making a personal diagnosis, they just copy what their competitors are doing To avoid these mistakes...