There has been a lot of debate in recent months about the most effective metrics to use when assessing the performance of a loyalty or incentive program.
To see the real effect of the power of loyalty and incentive program it is also recommended to use Confrere Analysis.
Clients often point out that many loyalty program members cheat and that making compliance rules stricter hardly seems to have any effect. It’s not like they’re all bad apples, it’s just that a lot of members seem to curb honesty, here, there and everywhere.
Motivforce’s winning streak continues with news that the Know Your IBM channel incentive programme has triumphed in the Loyalty Programs category at the 2015 Australian Marketing Institute (AMI) Awards for Marketing Excellence.
Motivforce’s innovative and pioneering approach to developing IBM’s channel incentive program, Know Your IBM, has been recognised with one of the most prestigious awards in the incentive marketing industry.