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Magnificent Seven for Motivforce

Magnificent Seven for Motivforce

It’s Oscar season in the movie industry and here at Motivforce, we are also busy preparing entries for various 2016 loyalty marketing ‘Academy’ award programs featuring the hugely successful Lenovo LEAP loyalty program.

Motivforce featured on Worldwide Business with kathy ireland®

Motivforce featured on Worldwide Business with kathy ireland®

Only a handful of people in the world have a PhD in loyalty marketing and three of them work for Motivforce, including our renowned CEO Dr David Cox. In this interview on Worldwide Business with kathy ireland®, David shares his insights into the challenges and objectives of creating successful B2B loyalty programmes, in particular for our client Lenovo.

Top 10 Trends for B2B Loyalty Programs

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Top 10 Trends for B2B Loyalty Programs

Check out our latest blog on all the latest trends in the loyalty industry. With some great insight and new innovations, 2016 is set to be huge for the B2B loyalty program market.

Click through to read more!

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Do people cheat your loyalty program? How to increase honesty

Do people cheat your loyalty program? How to increase honesty

Clients often point out that many loyalty program members cheat and that making compliance rules stricter hardly seems to have any effect. It’s not like they’re all bad apples, it’s just that a lot of members seem to curb honesty, here, there and everywhere.

5 Objections to B2B Loyalty programs and how to overcome them

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5 Objections to B2B Loyalty programs and how to overcome them

Internal misalignment often begins with a lack of a strategic vision, while clarity starts with a clear sales, marketing and loyalty strategy. Developing a cohesive strategy educates the entire company on the expectations. A clear and complete vision of the program will pre-empt a “let’s-slash-the-loyalty-budget” attitude. Educating company stakeholders is an ongoing process. Like anything else, if they don’t understand its value, you are not going to get their buy-in.

A GOOD PLACE TO START IS TO IDENTIFY A NUMBER OF COMMON MISCONCEPTIONS;

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