Viewing entries tagged
psychological

Do people cheat your loyalty program? How to increase honesty

Do people cheat your loyalty program? How to increase honesty

Clients often point out that many loyalty program members cheat and that making compliance rules stricter hardly seems to have any effect. It’s not like they’re all bad apples, it’s just that a lot of members seem to curb honesty, here, there and everywhere.

Are you a deadline junkie? Quick! Take the test

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Are you a deadline junkie? Quick! Take the test

At Motivforce R&D we are all doctors. Not the kind you turn to when somebody on a flight is having a heart attack (although we do get asked sometimes!). We are pretty useless at saving people. We probably could tell you though what the impact of such an incident would be on passenger satisfaction or how it affects the airline’s brand equity. This is useful when you work for a loyalty marketing company.

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