Uncover insights from Motivforce's latest research on channel partner loyalty programs. Learn strategies to navigate mixed feelings, foster genuine gratitude, and boost overall program ROI.

In today’s markets company success seems to depend increasingly on the capabilities of their business partners. The proliferation of online courses and just-in-time knowledge available through mobile is prompting organizations to pay attention to innovative modes of instruction. Yet, we often see that too many enablement programs focus on the wrong content. When we point this out to clients, we invariably get asked the question ‘But how can we design programs that link to our strategic channel priorities?’ Here’s input for starting that very strategic conversation.

Our loyalty professors Ko de Ruyter and Debbie Keeling share their latest research and how to avoid channel partners having mixed feelings about your loyalty program. How does this impact program ROI and what can you do about it?