Our blogs
Ready to dive into the dynamic world of B2B marketing and loyalty?
Our blog is a treasure trove of knowledge, waiting for you to uncover. Discover thought-provoking articles, hidden gems, valuable insights, expert strategies, and data-backed trends. Explore our latest insights on B2B loyalty, incentive rewards, and innovative strategies to drive business growth.
Loyalty and the cost of living
Businesses with loyalty programs that think they can just sit out the current cost-of-living emergency or simply cut the cost of their business will be sleepwalking into a huge loyalty crisis. The aspects that once were are no longer the prime drivers of the loyalty of your members. In addition to their minds, you need to carefully pay attention to winning their hearts. The following steps are essential for achieving this.
Loyalty and the cost of business
In these challenging times, businesses need to carefully balance loyalty and the cost of business. Central to this balance is the realisation that members also consider cost as a factor in determining their wish to engage with companies. So how do businesses ensure their members stay loyal to their brand at this time?
The cost of running a B2B loyalty program
Part 1 of our cost of loyalty trilogy. We start with costs to consider when running a loyalty program. Firms have to navigate very choppy business waters these days. Markets seem to be caught in a broadening whirlwind of parallel crises that are systemically impacting business-as-usual. Covid, the War in Ukraine, the energy crisis, inflation, stagflation, the interest rate crisis, the soon-to-arrive mortgage crisis and, overall, a huge cost-of-living crisis.
Do NFT’s create more engagement in a loyalty program?
Non-fungible tokens, or NFTs, have been making waves in the digital world in recent years, and they have the potential to revolutionize the way businesses engage with their customers. One area where NFTs could have a significant impact is in loyalty programs.
Are NFT's and the Metaverse the next step for loyalty programs?
Facebook’s latest re-branding to Meta has created both excitement and puzzlement in the global world of business. But what does this mean for loyalty marketing? Should loyalty marketing embrace this ecosystem and does it hold a strategic promise for corporate brands?
Cost-of-Living Crisis: - How to keep your loyalty program participants motivated and engaged
With the cost of living increasing if your company has a loyalty program, it is absolutely critical during this period to ramp up efforts to increase engagement with participants, to ensure the program is relevant, front of mind and in a prime position to motivate customers to buy from your business.
Cost-of-Living-Crisis: Why you need to invest in your loyalty program to keep your customers Pt 1
Just as the world began to see a light at the end of the Covid tunnel, along came the cost-of-living crisis, soaring energy prices, and a rapid rise in global inflation. It is potentially the tip of the iceberg and will inevitably lead to customers making educated decisions about what they spend their money on as costs continue to rise.That is why now is the time to make sure you continue to invest in your loyalty strategy. Rather than reducing focus and suspending elements of your loyalty program, this is the time for vigorous planning and innovative program design to ensure your customers still opt to buy your products and services.
Renewable loyalty: How can energy providers motivate customers to be more loyal and more sustainable?
Renewable loyalty still has a way to go to find all the pieces in the puzzle. At Motivforce R&D we are dedicated to helping clients, thought-piece by thought-piece. We are happy to share four of our thoughts:
What are 3 types of incentives to motivate staff or business partners?
Boost employee motivation with tailored incentives, including soft incentives for emotional fulfillment, tangible rewards for material satisfaction, and experiential offerings for memorable experiences, to enhance productivity and foster long-term commitment.
Part 3 - NFT's in loyalty
Non-Fungible Tokens, or NFTs, are a metaverse landmark and something that program managers need to know about as they offer intriguing and real opportunities to future-proof loyalty programmes. Before we dive into the relevance for loyalty marketers, it is good to create some clarity around NFTs.