Calculating the return on investment (ROI) of a B2B loyalty program can help you understand the value that the program is providing to your business. To calculate the ROI of a loyalty program, you will need to identify the costs associated with the program and compare them to the value of the rewards being offered to customers.

Creating a B2B loyalty program can be a great way to build a relationship with your customers and incentivize them to choose your business over your competitors. Here are the steps to create a B2B loyalty program that drives customer engagement and loyalty:

Gamification has become an increasingly popular trend in the business world, with B2B companies using it to engage customers and drive loyalty. By incorporating elements of games, such as points, rewards, and leaderboards, businesses can create a more interactive and enjoyable experience for customers. In this blog post, we will explore some examples of gamification in B2B loyalty programs and how they have been used to drive customer engagement and loyalty.

Gamification is an effective strategy for engaging and motivating B2B customers in loyalty programs. By following this blog’s best practices, B2B companies can create a successful gamification strategy that drives customer loyalty and long-term success.

Unleash the full potential of your B2B loyalty program with gamification. Explore the science behind it and learn best practices to drive customer loyalty and business success.

This blog post explores how non-fungible tokens (NFTs) can be used in B2B loyalty programs to enhance customer engagement and loyalty. By incorporating NFTs into B2B loyalty programs, companies can create a more engaging and personalised experience for their customers and generate greater loyalty and engagement. As NFTs continue to gain popularity, B2B loyalty programs that incorporate them are likely to stand out from the competition.

In these challenging times, businesses need to carefully balance loyalty and the cost of business. Central to this balance is the realisation that members also consider cost as a factor in determining their wish to engage with companies. So how do businesses ensure their members stay loyal to their brand at this time?

Facebook’s latest re-branding to Meta has created both excitement and puzzlement in the global world of business. But what does this mean for loyalty marketing? Should loyalty marketing embrace this ecosystem and does it hold a strategic promise for corporate brands?

Just as the world began to see a light at the end of the Covid tunnel, along came the cost-of-living crisis, soaring energy prices, and a rapid rise in global inflation. It is potentially the tip of the iceberg and will inevitably lead to customers making educated decisions about what they spend their money on as costs continue to rise.That is why now is the time to make sure you continue to invest in your loyalty strategy. Rather than reducing focus and suspending elements of your loyalty program, this is the time for vigorous planning and innovative program design to ensure your customers still opt to buy your products and services.

Facebook’s latest re-branding to Meta has created both excitement and puzzlement in the global world of business. But what does this mean for loyalty marketing? Should loyalty marketing embrace this ecosystem and does it hold a strategic promise for corporate brands?

B2B rewards programs are customer retention solutions with specific features and loyalty logic designed to help the companies to establish brand loyalty with the businesses that they sell to. Organisations in this vertical aim at growing their market share, by ensuring that the existing clients or contacts stay loyal, satisfied, and engaged.

Cash vs Experiences - Building meaningful and longer-term connections with customers through loyalty programs is an essential strategy for brands to survive in crowded marketplaces with little differentiation and low switching barriers. Rewards offer opportunities for unique relational positioning.

Artificial intelligence has already changed the way we interact with technology. We are almost at the point where we will be conversing with chatbots that text like your best friend. AI will tell you what to do when your dog misbehaves, how to save on your energy bill and whether you really do look good in that suit. But what do these technological advances mean for B2B loyalty programs? Our R&D team list 3 ways that AI can enhance your B2B loyalty program.

 The odds were certainly favourable for Motivforce’s latest Loyalty Leadership Forum which took place at the historic Jockey Club Rooms in Newmarket, Suffolk, home of British horseracing. Building on the unbridled success of previous Forums, the event provided an ideal opportunity for Motivforce’s loyalty experts to showcase the latest B2B loyalty trends and share their wisdom with clients and channel marketeers

Thinking of launching a loyalty program? But you don’t know where to start? Try running a pilot program!

 Loyalty programs are a long-term strategy. Getting them launched requires the strategy to be embraced and signed off by the entire organization, including finance, operations, sales and marketing. Each of these departments has their own agenda and expectations as to what the loyalty program will deliver. This ongoing internal assessment can delay the launch of a program for years, and prevent the company from enjoying the benefits that a well-structured loyalty and incentive program can deliver.

There has been a lot of debate in recent months about the most effective metrics to use when assessing the performance of a loyalty or incentive program.

To see the real effect of the power of loyalty and incentive program it is also recommended to use Confrere Analysis.

Loyalty and incentive programs are powerful tools. Used effectively they can generate habitual behavioral loyalty, increase sales revenue, decrease customer churn, increase share of wallet and limit variety-seeking behavior.  Many of these results have been empirically tested in academic research and in award winning case studies.

In our conversations with organizations that are assessing B2B loyalty and incentive programs, a number of negative perceptions inevitably surface.

Here are the top 5 myths about loyalty programs and our evidence as to why they simply aren’t true.