Viewing entries tagged
B2B loyalty

4 tips for a loyalty program if you don't know where to start

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4 tips for a loyalty program if you don't know where to start

Thinking of launching a loyalty program? But you don’t know where to start? Try running a pilot program!

 Loyalty programs are a long-term strategy. Getting them launched requires the strategy to be embraced and signed off by the entire organization, including finance, operations, sales and marketing. Each of these departments has their own agenda and expectations as to what the loyalty program will deliver. This ongoing internal assessment can delay the launch of a program for years, and prevent the company from enjoying the benefits that a well-structured loyalty and incentive program can deliver.

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Top 10 Trends for B2B Loyalty Marketing in 2018

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Top 10 Trends for B2B Loyalty Marketing in 2018

What does 2018 have in store for the B2B loyalty sector? Our loyalty doctors have gazed into their crystal ball and are predicting greater transparency about privacy, more ‘loyalty hacking’, increased use of artificial intelligence (AI) to accelerate program members attention and interest (A&I) and more programs going local, not just in Acapulco. 2018 will also see a new era of ‘influencer loyalty’ via online reviews from proactive program members and more member-to-member live video streaming in a quest for personalisation. Programs will also see more effective loyalty cycle management so that they don’t become complacent about longstanding participants. You can read the full list of top 10 B2B loyalty program trends for by clicking here:

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What to Consider Before Launching a Loyalty or Incentive Program

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What to Consider Before Launching a Loyalty or Incentive Program

Loyalty and incentive programs are powerful tools. Used effectively they can generate habitual behavioral loyalty, increase sales revenue, decrease customer churn, increase share of wallet and limit variety-seeking behavior.  Many of these results have been empirically tested in academic research and in award winning case studies.

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5 Myths about B2B Loyalty Programs

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5 Myths about B2B Loyalty Programs

In our conversations with organizations that are assessing B2B loyalty and incentive programs, a number of negative perceptions inevitably surface.

Here are the top 5 myths about loyalty programs and our evidence as to why they simply aren’t true. 

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