Incentive travel has been seen as the ultimate incentive reward since the 1970's and 1980's when it really started to gain traction. The reason for its success is that it taps into our primal human nature, the adventure of travelling.
Humans have an adventure instinct to visit new places and to be able to do that as a reward is an incredibly enticing driver to achieve the required business outcome.
There has been a lot of debate in recent months about the most effective metrics to use when assessing the performance of a loyalty or incentive program.
To see the real effect of the power of loyalty and incentive program it is also recommended to use Confrere Analysis.
How does your company approach enablement with your resellers and is your incentive strategy driving the right performance behaviours?
How do we attract members to our loyalty program without having to invest hugely? How do we boost the business from acquired members that justifies the generous spend on those mid-tier members in our program? These are questions that keep C-suite executives awake at night. At Motivforce R&D we are introducing a new approach that we call loyalty hacking. What’s with the hacking you may ask?......
Most loyalty marketers focus on rewarding customer or business partner behaviour. Yet, there is another important side to the loyalty coin and that is recognizing the performance of employees. There is a so-called profit chain that links employee motivation and behaviour with customer loyalty. We have witnessed an important shift when it comes to employee recognition programs; the focus is no longer on incentivizing individual employees, but on rewarding the performance of teams.
The going was definitely good for our EMEA Loyalty Leadership Forum - which took place at the historic Jockey Club Rooms in Newmarket, Suffolk, home of British horseracing, last month.
Gamification is the use of game-play mechanics for non-game applications and there are many case studies illustrating the increased motivation when game elements are incorporated into work activities. The closed nature of the audience and our access to detailed analytics allows us to precisely manage the effectiveness of the use of games in our programmes.
It’s Oscar season in the movie industry and here at Motivforce, we are also busy preparing entries for various 2016 loyalty marketing ‘Academy’ award programs featuring the hugely successful Lenovo LEAP loyalty program.
Motivforce’s winning streak continues with news that the Know Your IBM channel incentive programme has triumphed in the Loyalty Programs category at the 2015 Australian Marketing Institute (AMI) Awards for Marketing Excellence.
Motivforce has scooped two top accolades for the Know Your IBM channel incentive program at the 2015 PRO Awards held in New York on June 16.