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Our blog is a treasure trove of knowledge, waiting for you to uncover. Discover thought-provoking articles, hidden gems, valuable insights, expert strategies, and data-backed trends. Explore our latest insights on B2B loyalty, incentive rewards, and innovative strategies to drive business growth.
David vs. Goliath: The Loyalty Showdown at CES
Welcome to the electrifying world of CES 2024, where the latest in tech innovation takes center stage! But it's not just about gadgets and gizmos; it's a deeper tale of loyalty. The tech giants, our Goliaths, use their legacy, innovation, and integrated ecosystems to maintain a firm grip on consumer loyalty ahead of the start-up David’s.
Maximising Channel Partner Loyalty: Balancing Gratitude & Commitment
Uncover insights from Motivforce's latest research on channel partner loyalty programs. Learn strategies to navigate mixed feelings, foster genuine gratitude, and boost overall program ROI.
The Science Behind Effective Loyalty Programs
Dive into the intricacies of loyalty and incentive marketing, and discover the importance of personalised strategies, analytics, and the evolving nature of loyalty programs.
The cost of running a B2B loyalty program
Part 1 of our cost of loyalty trilogy. We start with costs to consider when running a loyalty program. Firms have to navigate very choppy business waters these days. Markets seem to be caught in a broadening whirlwind of parallel crises that are systemically impacting business-as-usual. Covid, the War in Ukraine, the energy crisis, inflation, stagflation, the interest rate crisis, the soon-to-arrive mortgage crisis and, overall, a huge cost-of-living crisis.
Are NFT's and the Metaverse the next step for loyalty programs?
Facebook’s latest re-branding to Meta has created both excitement and puzzlement in the global world of business. But what does this mean for loyalty marketing? Should loyalty marketing embrace this ecosystem and does it hold a strategic promise for corporate brands?
Renewable loyalty: How can energy providers motivate customers to be more loyal and more sustainable?
Renewable loyalty still has a way to go to find all the pieces in the puzzle. At Motivforce R&D we are dedicated to helping clients, thought-piece by thought-piece. We are happy to share four of our thoughts:
Part 3 - NFT's in loyalty
Non-Fungible Tokens, or NFTs, are a metaverse landmark and something that program managers need to know about as they offer intriguing and real opportunities to future-proof loyalty programmes. Before we dive into the relevance for loyalty marketers, it is good to create some clarity around NFTs.
Is the Metaverse the New Loyalty Frontier? Part 1
Facebook’s latest re-branding to Meta has created both excitement and puzzlement in the global world of business. But what does this mean for loyalty marketing? Should loyalty marketing embrace this ecosystem and does it hold a strategic promise for corporate brands?
A Quick Guide to the Types of Successful B2B Loyalty and Incentive Programs
B2B rewards programs are customer retention solutions with specific features and loyalty logic designed to help the companies to establish brand loyalty with the businesses that they sell to. Organisations in this vertical aim at growing their market share, by ensuring that the existing clients or contacts stay loyal, satisfied, and engaged.
Customer Habit vs Customer Loyalty
It’s important to realise that habits are developed and maintained through two mechanisms: nudging and gratification. To help you kick the habit of just focusing on true loyalty, we suggest you reflect on three key issues, and one caveat as follows: