Loyalty and incentive programs attract, motivate and reward your best customers and there is no doubt that they can be very powerful marketing tools – their success has been well documented in industry case studies, academic literature and loyalty marketing awards programs.
Your best customers are the ones that listen to and respond to your loyalty promise. But delivering on that promise is highly dependent on structuring an effective program. All too often loyalty programs fail to deliver their promise not only to participants; they also fail to meet the high expectations of senior management.
Thus, to deliver on the ‘spectacle’ of a loyalty program, it’s vital we work on the ‘science’ behind it. Here are 8 key elements to applying this science.
One of the growing challenges facing all loyalty practitioners is how to drive higher levels of engagement. Traditional methods such as bonus points and bespoke communications, whilst still effective, are losing their impact, particularly when competitor loyalty programs are also engaging in these tactics.
Our Loyalty Doctors have drawn up their list of Top 10 B2B Loyalty Program Trends for 2017. Augmented reality, Chatbots and cognitive computing will all enter the channel loyalty program arena; so too will sales incentives and the IOT (Internet of Things). For the full list read on..
Have you added social loyalty in your recognition program?
In a recent blog post by HMI, our USA ally in loyalty excellence, they discuss the merits of one of our predicted 2016 hottest loyalty trends. Read more at their blog here. Elements of the post are from one of our own blog articles, Loyalty Goes Social, from earlier this year.
At a Motivforce event held in Sydney, Australia, co-director of Motivforce R&D, Professor Ko de Ruyter presented research on how to best cultivate an engaged social community and focussed on: marketing strategy, customer relationship management, social media and customer loyalty. He used popular culture icon Lady Gaga as an ongoing example throughout his presentation.
This article was originally posted on crn.com.au