Viewing entries tagged
program

Choose the correct destination for your incentive travel program

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Choose the correct destination for your incentive travel program

When planning a destination for your incentive travel rewards program,  a number of things must be considered to ensure its success. The question will be raised “How do I choose the correct destination for incentive travel reward?” This is where a professional incentive travel agency can assist by providing a wealth of knowledge and suitable options based on your program requirements budget and the target audience.

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Is your loyalty program GDPR-ready?

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Is your loyalty program GDPR-ready?

Just in case you might have missed it; a wind of change has started to blow in the loyalty marketing landscape. In Europe the General Data Protection Regulation (GDPR) is about to go live and it marks a heightened privacy consciousness among businesses and their customers. And ultimately, we expect that the principles of GDPR will go global.

Even if you are not operating from the EU, it is not a bad idea to start reflecting on what the new model of data protection will mean for you and your program. Almost certainly, the bar will be raised and your program members will expect you to take your protection of their data to a whole new level.

So, are you GDPR ready? Read on

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Tier your member down

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Tier your member down

This variation on an old Queen song came to mind when we asked ourselves a question that challenges one of the fundamental aspects of loyalty programs. Are those hierarchical program tier structures that group customers in different levels, depending on spending or selling pre-specified amounts, really the most effective design feature? Tiers foster feelings of status, depict various degrees of member loyalty, motivate people to keep their status and can easily be extended.

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Creating the ideal loyalty program participant profile

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Creating the ideal loyalty program participant profile

Over the past 20 years, the structure of B2B loyalty programs has grown from simple sales incentives that reward for achieving sales targets to rewarding for profile performanceProfile performance is the concept of creating the ideal participant profile and rewarding for all behaviours that a participant demonstrates in adopting this profile.

There are many variables to consider when creating the ideal channel loyalty program participant profile and these are broadly classified into the following 5 types of loyalty program participant profiles:

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How enablement drives loyalty

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How enablement drives loyalty

Our research has shown greater loyalty (measured by sales and other valued added behaviours) amongst program participants who are active in enablement tasks, compared to those who are not.  In looking at correlations between those participants who have undertaken enablement tasks, versus those who have not, we have observed three traits....

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Does your B2B Loyalty program need hacking?

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Does your B2B Loyalty program need hacking?

How do we attract members to our loyalty program without having to invest hugely? How do we boost the business from acquired members that justifies the generous spend on those mid-tier members in our program? These are questions that keep C-suite executives awake at night. At Motivforce R&D we are introducing a new approach that we call loyalty hacking. What’s with the hacking you may ask?......

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To Bundle or Not to Bundle?

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To Bundle or Not to Bundle?

Recently one of our clients came up with the idea of running a bundle promotion.
Bundle promotions are commonly seen in our B2B loyalty space and the concept is well accepted by customers.
However, here we need to pause and remind ourselves of the purpose of running a promotion. 

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Motivforce wins Engagement & Loyalty Award

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Motivforce wins Engagement & Loyalty Award

Motivforce’s approach, dedication and creativity in developing the hugely successful Lenovo
LEAP loyalty program has been recognised at the Engagement & Loyalty Awards. Lenovo
LEAP scooped the ‘Best Innovation in E&L in Partnership’ category,

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Why you need to use gamification to increase e-learning engagement

Why you need to use gamification to increase e-learning engagement

Gamification is the use of game-play mechanics for non-game applications and there are many case studies illustrating the increased motivation when game elements are incorporated into work activities. The closed nature of the audience and our access to detailed analytics allows us to precisely manage the effectiveness of the use of games in our programmes.  

Why social media in your loyalty program increases ROI results

Why social media in your loyalty program increases ROI results

The concept of Social Loyalty has been growing over the last five years, but we predict that 2016 is the year when it will truly take off in terms of our clients. Social media is one of the most absorbing tasks that individuals undertake on a daily basis. Indeed for Millennials, their life is built around their social media habits. Thus savvy program designers are looking to leverage this existing infrastructure to drive their own programs.

Do people cheat your loyalty program? How to increase honesty

Do people cheat your loyalty program? How to increase honesty

Clients often point out that many loyalty program members cheat and that making compliance rules stricter hardly seems to have any effect. It’s not like they’re all bad apples, it’s just that a lot of members seem to curb honesty, here, there and everywhere.

How to drive engagement using big Data in B2B loyalty programs

How to drive engagement using big Data in B2B loyalty programs

Some of us at Motivforce have been avid Star Trek fans since our early years. Mind you, not the super nerdy types who glue on pointed ears and pretend to chat via chest-fitted communicators at conventions. Nerdy enough though, to sometimes use the show as a frame of reference when confronted with the realities of work life.