Our Loyalty Doctors have drawn up their list of Top 10 B2B Loyalty Program Trends for 2017. Augmented reality, Chatbots and cognitive computing will all enter the channel loyalty program arena; so too will sales incentives and the IOT (Internet of Things). For the full list read on..
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Thinking of or running an Employee Recognition Program?
The exponential growth of Big Data now makes it possible to predict the performance of teams on the basis of laws and patterns in social interactions.
The research highlighted the traits of the ideal team player and also successful teams.
Have you added social loyalty in your recognition program?
In a recent blog post by HMI, our USA ally in loyalty excellence, they discuss the merits of one of our predicted 2016 hottest loyalty trends. Read more at their blog here. Elements of the post are from one of our own blog articles, Loyalty Goes Social, from earlier this year.
The concept of Social Loyalty has been growing over the last five years, but we predict that 2016 is the year when it will truly take off in terms of our clients. Social media is one of the most absorbing tasks that individuals undertake on a daily basis. Indeed for Millennials, their life is built around their social media habits. Thus savvy program designers are looking to leverage this existing infrastructure to drive their own programs.
It’s Oscar season in the movie industry and here at Motivforce, we are also busy preparing entries for various 2016 loyalty marketing ‘Academy’ award programs featuring the hugely successful Lenovo LEAP loyalty program.
Only a handful of people in the world have a PhD in loyalty marketing and three of them work for Motivforce, including our renowned CEO Dr David Cox. In this interview on Worldwide Business with kathy ireland®, David shares his insights into the challenges and objectives of creating successful B2B loyalty programmes, in particular for our client Lenovo.
Check out our latest blog on all the latest trends in the loyalty industry. With some great insight and new innovations, 2016 is set to be huge for the B2B loyalty program market.
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At Motivforce R&D we are all doctors. Not the kind you turn to when somebody on a flight is having a heart attack (although we do get asked sometimes!). We are pretty useless at saving people. We probably could tell you though what the impact of such an incident would be on passenger satisfaction or how it affects the airline’s brand equity. This is useful when you work for a loyalty marketing company.
Internal misalignment often begins with a lack of a strategic vision, while clarity starts with a clear sales, marketing and loyalty strategy. Developing a cohesive strategy educates the entire company on the expectations. A clear and complete vision of the program will pre-empt a “let’s-slash-the-loyalty-budget” attitude. Educating company stakeholders is an ongoing process. Like anything else, if they don’t understand its value, you are not going to get their buy-in.
A GOOD PLACE TO START IS TO IDENTIFY A NUMBER OF COMMON MISCONCEPTIONS;
In order to find answers, let’s take a look at some more facts. When customers voice their discontent socially, they share a story about a personal experience. It’s often a tale from the heart, it’s not a professionally edited PR statement, and its tone of voice is authentic, unpolished, raw even.
Some of us at Motivforce have been avid Star Trek fans since our early years. Mind you, not the super nerdy types who glue on pointed ears and pretend to chat via chest-fitted communicators at conventions. Nerdy enough though, to sometimes use the show as a frame of reference when confronted with the realities of work life.
At a Motivforce event held in Sydney, Australia, co-director of Motivforce R&D, Professor Ko de Ruyter presented research on how to best cultivate an engaged social community and focussed on: marketing strategy, customer relationship management, social media and customer loyalty. He used popular culture icon Lady Gaga as an ongoing example throughout his presentation.
This article was originally posted on crn.com.au