Trend 2 - Top 5 B2B Loyalty Marketing Trends
Right-skilling your channel partners for business recovery mode
To survive in the post-Covid landscape, it is absolutely clear that vendors need to play an active role in reskilling their channel partner networks. We don’t have to tell you that your channel partners have made the switch to remote selling.
Moving forward, it is already known that proven parts of online business models are here to stay in 2021, and it absolutely makes business sense to make use of those freshly but mainly self-developed sales skills of your channel partners. At the same time, vendors are increasingly experiencing skill gaps and limitations of unstructured self-improvement. Vendors are faced with the challenges of deciding what capabilities to focus on in reskilling their channel partners and how to motivate them to engage with learning in the post-pandemic era in which people are going to feel zoomed out. If you haven’t already, now is the time to seriously work on the enablement component of your program. You need to ensure that your partners are equipped with the knowledge and skills needed to operate effectively in business model recovery mode.
At Motivforce, we know that short, interactive and multi-platform learning modules supported by engaging rewards are key. We have developed ready-to-use quiz assessment tools, interactive learning roadmaps and inspiring calls-to-action. We have collected evidence of the value of partner certification to businesses. This will help you in making sure that reskilling will be right-skilling as 2021 unfolds.
